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1stPayPOS® Introduces Merchants to Robust, Affordable Loyalty Capabilities in Version 2.2 Update

June 2, 2014

Fort Worth, Texas (PRWEB) June 02, 2014

Designed to introduce the SMB segment to loyalty-based tools that have previously proved too cost-prohibitive for smaller retailers, First American is revolutionizing the retail industry by allowing merchants to reap the benefits of an affordable customer-focused loyalty program for the very first time.

With 1stPayPOS, merchants will now be able to implement customized rewards programs for their customers, thereby encouraging repeat business on a more consistent basis. Merchants will be able to select from a wide variety of options, with 1stPayPOS providing management capabilities for such programs as punchcard, points system, and date-based discounts/rewards (i.e. birthdays).

Combined with 1stPayPOS' ability to attach payment methods to loyalty members' accounts, create a CRM database for marketing efforts, and effectively manage operations,1stPayPOS empowers merchants with the tools they need to succeed in an all-encompassing system that is as capable as it is easy to use.

"With 1stPayPOS, First American gives small to medium-sized business the ability to leverage the same feature-rich loyalty programs typically reserved for the large national retailers, but at a price budgeted for small business." said Rick Rizenbergs, Executive Vice President of Sales.

Currently available through the Apple App Store, 1stPayPOS® provides business owners with an affordable tablet point-of-sale solution that is capable, high-tech, and fully-customizable. 1stPayPOS® is powered by 1stPayGateway.

About First American Payment Systems

First American Payment Systems, L.P., based in Fort Worth, Texas, is a payment processor that provides comprehensive electronic transaction processing services for more than 140,000 merchants throughout the United States and Canada. In addition to credit, debit, and EBT card processing, First American offers a complete line of proprietary business solutions, including 1stPayPOS® tablet-based point-of-sale system, M+Terminal® mobile solution, Secur-Chex® check services, FirstAdvantage® gift cards, FirstPay.Net™ e-commerce solutions, FirstFund® ACH software, Govolution® government e-payments, national ATM sales, and Merimac Capital® point-of-sale equipment and ATM leasing. For more information, visit

About 1stPayGateway

1stPayGateway developed the 1stPayPOS® iPad point-of-sale system to enable small-to-medium sized businesses to grow and better manage their business. 1stPayGateway also provides end-to-end encryption technology, payment gateway tokenization, mobile payment solutions, and payment & donation pages to reduce PCI scope and credit card acceptance risk. Find out more at and http://www.1stPayGateway.Net, or call 888-417-8729.

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Source: PR Web

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