Organic Traffic Update
Recent published reports have estimated, based on sampling, the potential impact of the recent
TechTarget Revenue Composition
The primary sources of TechTarget’s revenue are lead generation, international revenue, IT Deal Alert and custom branding, which are not directly correlated to organic traffic from Google. Fluctuations in organic traffic have a minimal impact on TechTarget’s revenue, positively or negatively.
Historical Perspective on Google Algorithm Changes
“Our experience with the recent Google Panda 4.0 algorithm change is consistent with what we’ve seen on previous algorithm changes over the almost 15 years that we have been in business. We operate over 120 websites, and in the immediate aftermath of an algorithm change, we see some sites’ traffic increase and others decline.
On a broader point – our experience is that there is an enormous amount of fluctuation after a major Google algorithm change. The impact of the change a week or a month after that change is less relevant than what happens over a longer period of time as the algorithm is constantly being modified. Our previous experiences have been very consistent in that we’ve seen that Google’s algorithm changes have always benefitted quality content sites, and regardless of any short term impact, we’ve always seen our organic traffic grow from these algorithm changes over time. These types of changes are part of our normal operating environment.
Google has been making changes to their algorithm as long as we’ve been in business. The foundation of our business is that we produce high quality, targeted content that is very useful for IT professionals when they are researching which products to buy. The market, and Google, has always rewarded high quality content like ours as our 15-year track record of audience growth demonstrates.”
Forward Looking Statements
Certain matters included in this press release may be considered to be “forward-looking statements” within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of the Company and members of our management team. All statements contained in this press release, other than statements of historical fact, are forward-looking statements, including those regarding: guidance on our future financial results and other projections or measures of our future performance; our expectations concerning market opportunities and our ability to capitalize on them; and the amount and timing of the benefits expected from acquisitions, from new products or services and from other potential sources of additional revenue. Investors and prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. These statements speak only as of the date of this press release and are based on our current plans and expectations, and they involve risks and uncertainties that could cause actual future events or results to be different than those described in or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, those relating to: market acceptance of our products and services, including particularly continued increased sales of our IT Deal Alert offering and continued increased international growth; relationships with customers, strategic partners and our employees; difficulties in integrating acquired businesses; and changes in economic or regulatory conditions or other trends affecting the Internet, Internet advertising and information technology industries. These and other important risk factors are discussed or referenced in our Annual Report on Form 10-K filed with the
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