News Column

Patent Issued for Card Customization by Tailored Intergenerational Historic Snapshots

June 24, 2014



By a News Reporter-Staff News Editor at Information Technology Newsweekly -- According to news reporting originating from Alexandria, Virginia, by VerticalNews journalists, a patent by the inventors Ogilvie, John W. (Salt Lake City, UT); Ogilvie, Kristy Lyn (Salt Lake City, UT), filed on November 16, 2012, was published online on June 10, 2014.

The assignee for this patent, patent number 8751474, is Ogilvie; John (Salt Lake City, UT).

Reporters obtained the following quote from the background information supplied by the inventors: "Some online services offer reminders of birthdays, anniversaries, and other life events. Some allow a user to create an electronic birthday card, sympathy card, anniversary card, or other greeting card. The electronic card may be based on a template, which is customized with text and photos provided by the user. The customized electronic card is then emailed to a recipient.

"Some online and offline services allow a user to create a photobook, which is then published in electronic (e.g., PDF file, website) and/or non-electronic (e.g., printed paper) form. The photobook typically includes images supplied largely or entirely by the user, arranged on a background, as well as text supplied by the user such as image captions and a title, for example. The photobook is typically based on a template supplied by the service and customized by the user.

"Genealogical databases available online may allow identification of ancestors going back multiple generations. Genealogy may begin with work identifying members of a family tree, but it often extends beyond mere lineage and location data into an investigation of the life events, living conditions, and personal history of one's ancestors. A family history is a narrative of the lives of people in a particular family. Personal correspondence, newspapers and other contemporaneous publications, legal records, religious records, and oral history narratives may each provide insight into someone's life years ago.

"This background was drafted with the present invention in mind. One of skill would not necessarily have combined any or all of the concepts that are presented together here."

In addition to obtaining background information on this patent, VerticalNews editors also obtained the inventors' summary information for this patent: "A tailored intergenerational historic snapshot message helps inform a younger person about the world an older person lived in when they were young. For instance, a message may list several circumstances in the older person's life from a time when the older person was the same age as the younger person is now, such as technology advances or political events from that time period. In some embodiments, the older person's age and the younger person's age are first used to identify a historic time period in which the older person was the same age as the younger person. A circumstance which occurred in the historic time period is then selected from a database, web search results, or another data source. An intergenerational historic snapshot message is then generated, tailored to the ages of the older and younger persons. The message may also be tailored to describe circumstances specific to a topic area such as music or sports, or circumstances specific to a particular geographic location such as the older person's home town or the younger person's current state of residence. The tailored message informs the younger person about one or more circumstances that occurred when the older person was approximately the younger person's age, thereby helping the younger person better understand the world the older person lived in at the time.

"In some embodiments, a customized birthday card, greeting card, or other customized card contains a tailored intergenerational historic snapshot message. A custom card can be produced using tools and techniques for producing a tailored intergenerational historic snapshot message, in suitable combination with techniques for producing familiar cards and other items, adapted for example to locate the message within the custom card in ways that allow the text and visual images to complement and support one another, per user selections. For example, the card may include a user-edited version of the message in some embodiments.

"One method for producing a customized card includes obtaining digital values for parameters of a tailored historic snapshot message template data structure stored in a computer-readable memory. The template data structure has predefined text and parameters, and the text is interleaved with the parameters to form sentences. In some embodiments, the predefined text and parameters of the template data structure including at least one of the following pairs within a sentence: 'from where you are' and a distance parameter, 'was your age' and a familial relationship parameter, 'when she/he turned' and a person's age parameter, 'like to know' and a person's name parameter, 'in the year' and a date parameter based on an elder person's birthdate and a younger person's age, 'people in it' and a historic date population parameter, 'population of' and a historic date population parameter, 'just . . . invented' and a historic event parameter with the ellipsis representing text rather than being literal, 'first successful' and a historic event parameter, 'world . . . changed' and a person's age parameter, with the ellipsis representing text rather than being literal.

"Some embodiments include generating by execution of code with a computer processor a tailored historic snapshot message from the parameters and the template data structure. Some include a version of the tailored historic snapshot message in an electronic version of the customized card. In some, the customized card contains text tailored for at least one of the following subjects: an anniversary, a birthday, a congratulation, a gift, a graduation, a seasonal greeting, a holiday, an expression of sympathy. Some customized cards are gift card.

"Some embodiments split the tailored historic snapshot message across multiple pages of the customized card. In some, the card includes visual images, and the including step splits the message across multiple visual images of the card by using at least a respective portion of the message as at least one of the following for each respective visual image: a caption, a heading, a watermark, a displayed label, a text displayed on at least two sides of the visual image. Some embodiments use at least a portion of the message as a visual image caption in the card, and some use at least a portion of the message as an opening line of the card. Some include at least a portion of the message on a back page of the card.

"In some embodiments, the card includes a photo of at least one of the following: the elder person, the younger person, the historic event. In some, the card includes a user-edited version of the message. Some customized cards include a photo and/or a name of a person whose age parameter is obtained in the obtaining step.

"Some embodiments send the electronic version of the card to a printing service with an instruction to print at least one tangible copy of the card. The tailored historic snapshot message may be printed on the card using at least one of the following technologies: lithography, embossing, engraving, laser printing, ink jet printing, 3D printing, silk screening, for example. A resulting tangible custom card may be mailed to recipients, or picked up at a retailer, such as a retail chain store, for example.

"In some cases, a user selects a layout template of the card which specifies at least one location in which text is permitted, and the message text appears in at least one location permitted by the layout template. Some embodiments receive a user selection of digital values for parameters of the tailored historic snapshot message template data structure through a web browser-based user interface, or an app-based user interface, in a smartphone, tablet, laptop, or other computing device.

"In some cases, the message appears in at least one of the following cards which are also designed to be received by multiple recipients: a seasonal greeting card, a congratulatory card. In some, the card includes text referring to at least one of the following circumstances: a wedding, a moment in the life of a baby (namely, a person less than one year old), a moment in the life of a young child (one less than eleven years old), a family vacation, a travel adventure.

"In some embodiments, the user places the message on at least one non-card item, such as a mug, mat, article of clothing, plaque, or other item. The message may also be placed in an email, or in a gift card which accompanies a gift (the gift itself does not necessarily bear the message, but it may).

"The examples given are merely illustrative. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter. Rather, this Summary is provided to introduce--in a simplified form--some concepts that are further described below in the Detailed Description. The innovation is defined with claims, and to the extent this Summary conflicts with the claims, the claims should prevail."

For more information, see this patent: Ogilvie, John W.; Ogilvie, Kristy Lyn. Card Customization by Tailored Intergenerational Historic Snapshots. U.S. Patent Number 8751474, filed November 16, 2012, and published online on June 10, 2014. Patent URL: http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8751474.PN.&OS=PN/8751474RS=PN/8751474

Keywords for this news article include: Patents, Information Technology, Information and Data Architecture.

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Source: Information Technology Newsweekly


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