By a News Reporter-Staff News Editor at Information Technology Newsweekly -- A new study on Information Technology is now available. According to news reporting originating from Shaanxi, People's Republic of China, by VerticalNews correspondents, research stated, "This research examines the effects of type and displaying phase of trust assurances on consumers' initial trust in an online retailer. We propose a two-stage formation process of initial online trust."
Our news editors obtained a quote from the research from Xi'an Jiao Tong University, "The main effects of trust assurances on initial trust and the interaction between type and displaying phase of trust assurances are explored. We conducted a laboratory experiment to test our hypotheses. The results demonstrate that there exist positive effects of displaying trust assurances on initial trust. In particular, general trust assurances perform better when displayed in the information-searching stage, while specific trust assurances lead to higher initial trust when displayed in the choice stage. In the context of providing trust assurances, consumers' knowledge of trust assurances exerts a direct and positive effect on initial trust. High knowledge level of trust assurances helps to generate the advantage of displaying assurances in the right stage."
According to the news editors, the research concluded: "These findings have several important implications for research and practice."
For more information on this research see: The effects of trust assurances on consumers' initial online trust: A two-stage decision-making process perspective. International Journal of Information Management, 2014;34(3):395-405. International Journal of Information Management can be contacted at: Elsevier Sci Ltd, The Boulevard, Langford Lane, Kidlington, Oxford OX5 1GB, Oxon, England. (Elsevier - www.elsevier.com; International Journal of Information Management - www.elsevier.com/wps/product/cws_home/30434)
The news editors report that additional information may be obtained by contacting H. Li, Xi An Jiao Tong Univ, Sch Management, Xian 710049, Shaanxi, People's Republic of China. Additional authors for this research include J.H. Jiang and M.J. Wu.
Keywords for this news article include: Asia, Shaanxi, Information Technology, People's Republic of China
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