A man is silhouetted against a video screen with the Blackberry logo as he poses with a Blackberry Q10 in this photo illustration taken in the central Bosnian town of Zenica.
BlackBerry reached a licensing deal with
The move allows the
Customers who own smartphones powered by its BlackBerry 10 operating system will now be able to access popular Android apps such as
The apps will become available after the Canadian smartphone maker rolls out the upgraded BlackBerry 10.3 operating system, the company said.
The move is the latest by the smartphone pioneer to streamline its focus as it attempts to reinvent itself under new CEO
Analysts saw the move as a step in the right direction, but are not sure whether it will help turn the tide for BlackBerry.
"While this will widen the BB10 app ecosystem, the consumer smartphone environment still remains challenging," Wells Fargo analyst
Um views the announcement as a positive for BlackBerry, but said "whether it stems consumer churn remains to be seen".
Chen wants to remain a competitor in the smartphone segment, but is focused on making BlackBerry a dominant force in machine-to-machine communications. The company's QNX software already is a mainstay in the automotive industry, powering electronic and other systems in a wide range of cars.
BlackBerry already works with hundreds of large enterprise clients, including corporations and government agencies, to manage and secure mobile devices on their internal networks.
Chen intends to build on those ties and BlackBerry's security credentials to let these enterprise clients build and customise in-house corporate and productivity applications for their employees.
Last week, BlackBerry announced a deal with EnStream, a mobile payments joint venture owned by
These moves, coupled with others made by Chen, including a much cheered move to forge an alliance with device manufacturing giant
Following the announcement of the
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