Growth in smartphone penetration is driving the music industry's distribution processes away from the physical to the digital.
This is an observation made by
A recently published Digital Music Report (http://www.ifpi.org/downloads/Digital-Music-Report-2014.pdf) 2014 from the
That is beginning to change, according to IFPI, which points out that digital technology is enabling the recording industry to effectively reach mass numbers of consumers in
International services such as Deezer, iTunes, Simfy and
The report further states that SA, the largest formal music market on the continent, saw digital music grow by 107% in 2013, representing 14% of the total market. The overall formal market was valued at $63 million by IFPI.
"Digital is a very attractive option as consumers can buy individual songs, listen to music on portable devices, access music instantly and pay less for it," says Stuart. "In contrast, retail spending on digital music will increase at an estimated 7.8% in the next five years. The gains made by digital retailers will fall short of compensating for the physical declines."
Although growing rapidly in recent years, Stuart notes that low broadband penetration limits digital spending, adding that only 13% of the country's households had a fixed broadband connection in 2012. This is significantly below the penetration rate in
"However, access to mobile Internet in SA is becoming more significant than access to fixed broadband and will also grow dramatically. In 2012, 21% of the country's population had mobile Internet access, and this is estimated to rise to 62% by 2017, creating a greater opportunity for music services delivered on handsets."
As the most developed music market in the region, SA is experiencing the same piracy problems as most other developed music markets around the world, remarks Stuart. Illegally downloaded content, he adds, is often burned to CDs and DVD's and sold by vendors in street markets.
"In early 2013, the Recording Industry of SA's (RISA) anti-piracy unit shut down music sharing site KasiMP3, which was found to be facilitating unauthorised file sharing. According to
He points out that the best opportunity to generate digital music revenue in
"Rising smartphone adoption means that there are real opportunities for mobile services to extend to more sophisticated offerings such as subscription-streaming services. Wireless network upgrades, growth in mobile penetration and the growing proliferation of tablets should make SA an attractive market for streaming services in the coming years," he concludes.
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