News Column

SiteScout Joins Forces with Aislelabs

June 19, 2014

SiteScout entered into a partnership with Aislelabs that empowers retailers to reach in-store shoppers through online advertising.

According to a media release, Aislelabs provides in-store customer analytics and mobile marketing automation. The Aislelabs Engage platform enables retailers with mobile apps to retarget in- store visitors in real-time on desktop, mobile, video and social media channels via the SiteScout platform.

A retailer using Aislelabs Engage with its mobile app can better understand in-store customer behavior and use SiteScout's RTB platform to retarget the same person on the web, on their smartphone or tablet, and on social channels such as Facebook. Ads can be customized to fit the specific needs of customers, and then delivered in real time. For example, a potential customer perusing shoes in a department store can be sent an ad for a shoe promotion or a recommendation for suitable accessories.

"Aislelabs helps SiteScout leverage the power of its RTB platform, using mobile devices to tie offline behavior with online advertising in order to drive purchases," said Matt Sauls, Vice President of Operations at SiteScout. "The SiteScout platform is one of the most comprehensive and unrestrictive programmatic ad platforms in market, with access to every major digital channel and data source. Our API makes it possible for innovative companies like Aislelabs to leverage our infrastructure in groundbreaking ways."

"By leveraging SiteScout's RTB Platform, Aislelabs is using mobile devices to tie offline behavior with online advertising to drive purchases," said Matt Sauls, Vice President of Operations at SiteScout. "Seeing the multitude of ways that our platform is enabling 3rd party technologies really confirms that our vision is coming to fruition. We've built one of the most comprehensive and unrestricted programmatic ad platforms, connected it to every major digital channel and data source, and made the whole thing accessible via API. It is now possible for innovators like Aislelabs to leverage our infrastructure in groundbreaking ways, which is very exciting."

More information and complete details:

www.sitescout.com

www.centro.net

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Source: Professional Services Close - Up


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