News Column

Mobile Context Data in China, Japan and Korea Represents Potential $11.9 Billion Opportunity

June 24, 2014

By a News Reporter-Staff News Editor at China Weekly News -- Syniverse announced that the potential market value for mobile context data in China, Japan and Korea is expected to reach $11.9 billion annually. In a research report commissioned by Syniverse, economic consulting firm SEEC estimated the value of these markets. The report also cited the key drivers of opportunity for mobile context as the prevalent use of mobile devices and social media, increased travel and tourism to the region, and the growing popularity of mobile banking.

Mobile context is the insight into subscriber information, behavior and location - for those end users that opt in - that is available to operators and that can be offered to brands for the purpose of improving end-user engagement and experience, which can result in increased brand loyalty and revenue.

"Mobile context enables brands to customize interaction with end users and further enrich their experiences," said Mary Clark, Chief Marketing Officer, Syniverse. "With China set to become the largest mobile phone market in revenue this year, and with Japan and Korea having two of the world's most advanced mobile networks, this region offers a critical opportunity for mobile innovation. Mobile context has the potential to deliver enhanced benefits to consumers, the companies they trust and the operators that serve them."

In the SEEC study, the projected market value is based on brands and mobile operators that develop mobile context offerings for a "platform market" model in which brands connect to multiple mobile operators through a single neutral third party rather than through numerous operators through separate agreements. Specifically, the market applications of mobile context that are considered in the valuation constitute opportunities in mobile banking, travel and retail advertising. The platform market model would generate approximately $11.9 billion in annual revenue for mobile operators in China, Japan and Korea, assuming a mature market.

Keywords for this news article include: Asia, China, Japan, Syniverse.

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Source: China Weekly News

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