About 85 per cent of the adult anglophone population now has a cellphone, while three quarters of them carry a smartphone, according to a report by the Media Technology Monitor, based on telephone surveys this spring with more than 2,000 Canadians.
The iPhone was the device of choice among 42 per cent of the smartphone owners, while a variety of phones on the Android platform collectively made up 39 per cent of the market.
To no one's surprise, the MTM survey found BlackBerry's share of the market has withered away in its home country.
In 2009, 61 per cent of Canadian smartphone owners said they used a BlackBerry. Now, just 14 per cent call themselves devotees of the struggling brand. BlackBerry's marketshare plunged by half in the past two years, according to MTM.
Consumers in the 18-to-34 demographic and those with an income under
Cellphone ownership has barely budged up in recent years — suggesting that whoever wants a mobile phone already has one — but the number of smartphones being used is increasing.
As recently as 2011, the split of smartphones versus older cellphones in
MTM also asked phone owners how often they're using some of the newer features on their devices.
Nearly 40 per cent of smartphone users said they made a video call in the last month with a service like
About one in five smartphone users said they now occasionally watch TV on their small screen, and one in four steam audio on their mobile.
The poll results are based on interviews conducted by
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