Bezos pulled the phone out his pocket before a crowd of 300 gathered near
It also has a 13 megapixel rear-facing camera with f/2.0 lens.
The Fire Phone also featuers a rubberized frame, Gorilla Glass on both sides, CNC aluminum buttons. polished button chamfers.
"This phone is gorgeous. We put a huge amount of effort into the industrial design," Bezos told the crowd, according to a live report by Engadget.
The online retailer was officially coy about identifying its new product. It announced the
The company is jumping into a crowded and hyper-competitive arena dominated by deep-pocketed rivals such as
By introducing a handset, Amazon could more directly push access to its online store, or digital content like music, movies and games, to consumers. A smartphone also adds to the growing lineup of tablet, e-reader and other hardware that can help Amazon circumvent Apple,
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