News Column

Philippines' Smart Communications Using Sandvine to Offer "Bite-Sized" Mobile Internet Plans

June 17, 2014

WATERLOO, Ontario, June 18, 2014 /PRNewswire/ -- Sandvine (TSX: SVC), a leading provider of intelligent broadband network solutions for fixed and mobile operators today, announced that Smart Communications is using Sandvine's Network Policy Control solutions to support PowerApp – the world's first mobile Internet store – which allows users to purchase "bite-sized", application-specific, mobile service plans to fit their particular preferences and needs. PowerApp, developed by Smart Communications' technology partner, Chikka Philippines, communicates with the data network to enable applications to dispense mobile data on demand, at precise speeds and bandwidths for highly valued services. Integrated with Sandvine's Usage Management solution, PowerApp offers users service plans, such as Email, Chat, Photo and Social packages, in 15-minute, 3-hour or per-day unlimited access, depending on the particular application and plan, for an incredibly low fixed price. The packages provide "always-on" access to top apps anywhere, without the need for a Wi-Fi connection. "In the Philippines, nearly 95% of subscribers are on pre-paid or pay-as-you-go plans. PowerApp represents an affordable model that makes sustainable economic sense for consumers and for telcos, which are able to distribute data more efficiently and profitably across all customer segments," said Michele Curran, Data and International Services Head at Smart Communications. "With the perspective of emerging markets, Chikka together with Sandvine helped rationalize the mobile data business for Smart Communications, and together we are helping lead the worldwide race to connect the unconnected." PowerApp was launched in December 2013 and already millions of Smart subscribers have adopted plans. "Sandvine's Usage Management solution enabled us to create innovative service plans that are highly-valued by our customers, so they can keep posting, liking and tweeting everywhere they go, making the experience truly mobile," added Curran. "To meet the needs of this emerging market segment, Smart Communications needed to quickly create new, innovative, app-like mobile data plans that offered access to highly-valued applications in affordable, bite-sized increments," said Tom Donnelly, co-founder and COO, Sales and Global Services. "Sandvine's Usage Management product offers the flexibility, ease-of-deployment and time-to-market advantages that rigid incumbent solutions, which rely heavily on custom professional services, could never deliver." For more information about PowerApp, click here. To view the Smart Communications success story, click here. ABOUT SMART COMMUNICATIONS INC.Smart Communications, Inc. (Smart) is the Philippines' leading wireless services provider with 55.4 million subscribers on its GSM network as of end-March 2014. Smart has built a reputation for innovation, having introduced world-first wireless offerings such as Smart Money, Smart Load, Smart Padala, and the Netphone. Smart offers 3G, HSPA+, and LTE services, while its satellite service Smart Link provides communications to the global maritime industry. Smart Broadband, Inc., a wholly-owned subsidiary, offers a wireless broadband service, Smart Broadband, with 2 million subscribers as of end-March 2014. Smart is a wholly owned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, visit http://www.smart.com.ph/. ABOUT SANDVINE Sandvine's network policy control solutions add intelligence to fixed, mobile and converged communications service provider networks to enable services that can increase revenue and reduce network costs. Powered by Sandvine's Policy Engine and SandScript policy language, Sandvine's networking equipment performs end-to-end policy control functions including traffic classification, and policy decision and enforcement across the data, control and business planes. Sandvine's products provide actionable business insight, the ability to deploy new subscriber services and tools to optimize traffic while enhancing subscriber Internet quality of experience. Sandvine's network policy control solutions are deployed in more than 250 networks in over 90 countries, serving hundreds of millions of data subscribers worldwide, www.sandvine.com. INVESTOR RELATIONS CONTACT Rick Wadsworth Sandvine +1-519-880-2400 ext. 3503 rwadsworth@sandvine.com MEDIA CONTACT Dan Deeth Sandvine +1-519-880-2232 ddeeth@sandvine.com FORWARD-LOOKING STATEMENTS Certain statements in this release which are not historical facts constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws ("forward-looking statements") and are made pursuant to the "safe harbour" provisions of such laws. Statements related to the scope of deployment of Sandvine's products by a specific customer and the potential revenue opportunity with any particular customer or in any market segment are forward looking statements. In addition this release may also reference certain orders that have not yet resulted in revenues for Sandvine and there is no assurance that such orders will result in revenue or the timing upon which such may occur. There may be conditions or other circumstances that may impact if and when such orders actually translate to revenue. Readers are cautioned not to place undue reliance upon any such forward-looking statements. Such forward-looking statements involve both known and unknown risks and uncertainties that may cause the actual results, performance or achievements of Sandvine to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. These risks and uncertainties include, without limitation, changes in internal deployment strategies or plans by specific customers; the growth of broadband internet usage and levels of capital spending on broadband network management systems; the timing of orders and manufacturing lead times; changes in customer order patterns or customer mix; insufficient, excess or obsolete inventory; increased competition in the broadband network equipment industry; dependence on the timely development and market acceptance of new product offerings and standards; rapid technological and market change; manufacturing and sourcing risks including dependence on key suppliers and key technologies; dependence upon indirect channel sales and resellers; factors such as business and economic conditions and growth trends in the broadband network equipment industry and in various geographic regions; global economic conditions and uncertainties in the geopolitical environment including the impact of regulation related to the internet and the delivery of internet services. Forward-looking statements are based on management's current plans, estimates, projections, beliefs and opinions, and Sandvine does not undertake any obligation to update forward-looking statements should assumptions related to these plans, estimates, projections, beliefs and opinions change.

SOURCE Sandvine


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