News Column

Pegasystems Helps Healthcare Insurers Optimize Customer Experience, Loyalty, and Care Coordination

June 17, 2014

CAMBRIDGE, MA -- (Marketwired) -- 06/17/14 -- Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business SoftwareŽ, today announced enhancements to its Customer Process Manager for Healthcare (CPM-HC) solution that enhance service delivery to members and providers, and improve the user experience. The solution can be leveraged by healthcare payers to increase customer satisfaction and sales opportunities, and facilitate the entry into new markets.

Key new features and benefits for healthcare payers include:

Enhanced Member Composites - Access to comprehensive member information plus a new message and alerts capability provide a better guided interaction for agents and an improved customer experience for members. •Distinct Provider and Practitioner Relationship Management - Expanded data models and workflows provide faster access to critical information from provider organizations and individual clinical practitioners to drive higher quality patient care. •Social Interactions - Social interactions can be installed and added to the agent portals to enhance visibility of relevant customer tweets and Facebook posts. A tab combines both Twitter and Facebook posts, providing agents with more visibility and more effective management of customer social interactions.

The enhanced solution enables healthcare insurers to better navigate the turbulence of health reform, rising consumerism, and quality of care initiatives. Many payers are facing these critical challenges with inflexible and outdated CRM solutions that are unable to handle the complexity of the healthcare industry and hamper their ability to deliver consistently high-quality and differentiated customer service. Pega's CPM-HC helps payers better engage with members, simplify work for staff, and effectively change as their business changes. The ability to create consistent omni-channel user experiences (UX) through "design once-deploy everywhere" models reduces operational costs and provides users with a consistent experience regardless of device or operating system.

The solution enables payers to capitalize on newer technologies and communicate via the preferred channels of their members and providers. Capabilities include an omni-channel UX that opens payers' applications to mobile and social channels with consistent, attractive and intuitive experiences across all channels. Additionally, Pega Live Data simplifies the use of data in business processes, ensuring that agents have access to the right data, in the right place, at the right time. New case lifecycle management capabilities intuitively mirror the way agents and executives approach opportunities to increase efficiency and production.

Pega technology is used by many leading healthcare enterprises, including four Fortune 50 healthcare companies, 13 of the 15 largest healthcare payers, more than 65% of the Blues network, many leading providers, and most of the largest pharmacy benefit managers.

Quotes & Commentary:

"Today's healthcare organizations are undergoing rampant change," said Susan Taylor, Business Line Leader for Healthcare at Pegasystems. "They face a constantly changing regulatory environment, increased competition and a far more demanding customer base. They have also had to change their business models to address the Affordable Care Act. With such a fluid landscape, healthcare organizations need the power to change quickly to address evolving business requirements. Our enhanced solution helps organizations future proof their operations and meet their immediate needs today."

Supporting Resources:

•For more information on Pega Healthcare solutions: please visit Pega Healthcare SolutionsPega HealthcareThought Leader Blogs

RSS Feeds for Pegasystems Press Releases, Pegasystems Media Coverage and Pegasystems Events

About Pegasystems

Pegasystems Build for ChangeŽ Platform is the heart of Better Business SoftwareŽ. It delivers business agility and empowers leading organizations to rapidly close execution gaps and seize new opportunities. Pegasystems leverages its recognized leadership in Business Process Management (BPM), Multi-Channel Customer Relationship Management (CRM), Business Rules, and Adaptive Analytics to uniquely give its clients the power to engage customers, simplify operations and Build For ChangeŽ. For more information, please visit us at

All trademarks are the property of their respective owners.

Press Contacts: Brian CallahanPegasystems (617) 866-6364 Twitter: Esposito Hotwire PR (646) 738-8964

Source: Pegasystems

For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: Marketwire

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters