News Column

Michaels Offers In-Store Adventures With Passport To Imagination

June 17, 2014



IRVING, Texas, June 17, 2014 /CNW/ -- Michaels has teamed with seven leading North American museums to create Passport to Imagination 2014, a low-cost, in-store summer program where kids ages 5-12 explore culture through crafting.

Michaels Logo

This year's theme is Museum Road Trip, and each week will feature a different museum, with projects inspired by the museum and its exhibits. The seven museums are the Perot Museum of Nature and Science, the Georgia Aquarium, The Field Museum, The Museum at Fashion Institute of Technology (FIT), the Denver Art Museum, the Pima Air & Space Museum and the Montreal Museum of Fine Arts.

The in-store adventures take place July 7 through Aug. 22 on Mondays, Wednesdays and Fridays from 10 a.m. to noon. Each two-hour session is just $2 per child at all Canadian Michaels locations.

"Passport to Imagination gives children the opportunity to experience some of North America's finest museums and a wide range of different, world-class exhibits, all without ever leaving their hometowns," said Michaels CEO Chuck Rubin. "It's fun for the kids, affordable for the parents and a great way to keep kids' creative minds active during the long summer months."

Projects teach lessons on natural history, technology, marine life, textiles and art. Parents can purchase additional themed project kits each week to complete with their kids at home.

During the week of July 7, the first 50 participants at each store will receive a free souvenir album. For more information on Passport to Imagination and other in-store crafting events and classes this summer, go to canada.michaels.com/passport_ca.     

About Michaels

Irving, Texas-based Michaels Stores, Inc., is North America's largest specialty retailer of arts and crafts. The company currently owns and operates more than 1,140 Michaels stores in 49 states and Canada and 121 Aaron Brothers stores, and produces 11 exclusive private brands including Recollections®, Studio Decor®, Bead Landing®, Creatology®, Ashland®, Celebrate It®, Art Minds®, Artist's Loft®, Craft Smart®, Loops & Threads® and Imagin8®. For more information visit www.michaels.com or www.facebook.com/Michaels or follow Michaels on Twitter, Pinterest and Instagram @MichaelsStores.

Media Contact: Megan Duran or Loren Rutledge  

817-329-3257 

Michaels@spmcommunications.com 

Logo - http://photos.prnewswire.com/prnh/20140616/118731

SOURCE Michaels Stores, Inc.


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Source: Canada Newswire


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