Web-Based Solution Transforms Transaction Data into Rich Insights to
Help SMBs Grow
Many small business owners struggle to get a timely and measurable view into their key business drivers, and may not know what their best days and times of the week are, how many new versus repeat customers they received in a week, if repeat customers tend to spend more than new customers, how far their highest spending customers traveled to reach them, and when they have a lackluster sales day, can see if it is happening to similar businesses.
Such timely insights are invaluable for merchants to make important business decisions to grow their businesses, and can help them plan when to add additional staff, when to run promotions and whom to target, which customers to reward, and more. Generating these insights and making them actionable typically involves analyzing large amounts of data, applying data science and providing it to SMB owners in an easy-to-use consumable manner, something that only large businesses with deep pockets could traditionally afford. With the Insightics solution, First Data is providing these capabilities directly to SMBs.
“We are putting Big Data to work for the main street merchants to help grow their businesses,” said
Processing more than 59 billion transactions globally for more than six million merchant locations in 2013, First Data has long been a data powerhouse with the ability to help its clients use transaction data to prevent fraud, identify spending patterns, and create loyalty programs.
“Insightics for SMBs clearly demonstrates First Data’s transformation from a transaction processor to a trusted business advisor and technology solutions provider,” said
The Insightics solution is just one more way that First Data continues to enable SMBs to grow and meet evolving customer needs.
“First Data has focused on making its ‘big data’ insights practical for small and medium-sized businesses,” said
For more information on the InsighticsSM Solution, merchants should call 1-800-352-3428 or visit www.firstdata.com/insightics. An online media kit is also available.
Around the world, every second of every day, First Data makes payment transactions secure, fast and easy for merchants, financial institutions and their customers. First Data leverages its vast product portfolio and expertise to drive client revenue and profitability. Whether the choice of payment is by debit or credit card, gift card, check or mobile phone, online or at the checkout counter, First Data takes every opportunity to go beyond the transaction. More information about the company is available on FirstData.com as well as on Twitter, LinkedIn, Facebook and