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Ballantyne Strong, Inc. Showcases Diverse Product Offering for Pro-AV Dealers at InfoComm

June 17, 2014

Full spectrum of solutions for lighting, screens and digital signage will be on display at the Technologies for Worship Pavilion

LAS VEGAS--(BUSINESS WIRE)-- Ballantyne Strong, Inc. (NYSE: BTN), a diversified provider of digital technology services, products and solutions, announced a comprehensive product lineup for pro-AV dealers and integrators that includes projection screens, digital signage and lighting solutions. The full array of products will be on display at InfoComm 2014, the largest annual conference and exhibition for AV buyers and sellers worldwide, and can be viewed in the Technologies for Worship Pavilion and in the Ballantyne Strong Booth, C5251 from June 18-20, 2014.

Traditionally known for its sophisticated giant screens, Ballantyne Strong is entering the pro-AV market with a robust, high quality screen offering for smaller installations. The company is leveraging the expertise of its Strong/MDI subsidiary to develop screens systems that will be sold exclusively through the pro-AV channel. Dealers and integrators are invited to take advantage of Strong/MDI’s InfoComm Promotion for a 10% rebate on initial purchases of any screen from the Monarch or Integrated Cyber Series.

Dealers can trust Strong/MDI for its consistent high quality screens, personalized customer care and incredibly fast delivery. The company has a team of mechanical designers and engineers who can design and build custom projects of any shape or size. It offers a full line of products ranging from large size structures and sophisticated front- and rear-view screens to small framed and motorized screen systems. Strong/MDI is recognized as an innovator in projection screen manufacturing and offers the most advanced screen coatings and projection screen technology available in the world. With decades of experience manufacturing cinema screens and custom projects of all sizes, Strong/MDI brings the world-class quality associated with premier theater venues to the pro-AV market.

In addition, the company is launching a formalized partner program to expand its SpinetiX digital signage offering. The partner program features tiered levels to support high volume dealers to those just entering the digital signage market. Through its subsidiary, Convergent Media Systems, the program offers volume discounts, deal registration, lead generation, sales assistance, marketing resources and technical support. The program was announced today at its annual Digital Signage Academy, which achieved record attendance from dealers and integrators from around the world. Convergent is the exclusive distributor of SpinetiX technologies for North America.

The SpinetiX digital signage platform offers a robust feature set that supports a wide range of applications. Thanks to its simple user interface and quick set up, SpinetiX makes it easy to create and manage great looking content in no time. It features Hyper Media Players (HMP 130 and HMP200) and Elementi software. Its intuitive user interface makes it easy to manage content across many locations, or across many players in a campus environment.

The company is looking to expand its dealer and integrator base to support its growing lighting business. Strong Lighting is the exclusive distributor of D.T.S. lighting solutions, and is responsible for illuminating some of the most recognized venues and events in the world. D.T.S. features the latest generation of lighting technologies that are super-bright, ultra-light, versatile and cost effective.

As the exclusive sponsor of screens, digital signage and lighting for the Technologies for Worship pavilion, Ballantyne Strong will light the stage with 32 spot and motion lights. It will also feature a large 16-foot projection screen on the main stage and smaller screen systems in two workshop areas. The pavilion will also feature several digital signage displays that will show the schedule of events throughout the trade show.

Members of the Ballantyne Strong team will also lead a number of hands-on workshops in the pavilion. T.D. Mangrum, director of lighting, will discuss church lighting applications, trends, and creating greater impact in worship venues through lighting. His “Message of Light” workshop is Wednesday, June 18 and Thursday, June 19 at 11:00 am. Patrick Bouchard, senior account manager for Strong/MDI Screen Systems, will review choices in screen systems for churches. His workshop is Wednesday, June 18 at 1:00 pm. Kris Konrath, director of marketing, will review how digital signage can enhance church member experience and interaction. This workshop is Thursday, June 19 at 12:00 pm.

About Ballantyne Strong, Inc.

Ballantyne Strong designs, integrates, and installs technology solutions for a broad range of applications; develops and delivers out-of-home messaging, advertising and communications; manufactures projection screens and lighting products; and provides managed services including monitoring of networked equipment. The Company focuses on serving the retail, financial, government and cinema markets.

For more information about Ballantyne Strong, visit strong-world.com, or click the links below for more information on each product category:

Screens:www.strongmdi.com

Digital Signage:www.convergent.com/spinetix

Lighting:www.strong-world.com/products-solutions/lighting-2/

Forward-Looking Statements

Except for the historical information in this press release, it includes forward-looking statements that involve risks and uncertainties, including but not limited to, quarterly fluctuations in results; customer demand for the Company’s products; the development of new technology for alternate means of motion picture presentation; domestic and international economic conditions; the management of growth; and other risks detailed from time to time in the Company’s Securities and Exchange Commission filings. Actual results may differ materially from management’s expectations.



Media Contact:

Convergent Media Systems

Kris Konrath, 770-369-9639

kris.konrath@convergent.com

or

Investor Contact:

Financial Profiles

Tricia Ross, 310-622-8226

tross@finprofiles.com

Source: Ballantyne Strong, Inc.


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