Skin Care Pioneer Leverages Flexible, Data-Powered CRM Platform with a
Tablet-Perfect User Interface to Optimize Interactions with Prescribers
Uriage’s commercial teams must meet the needs of a wide range of targets - doctors, dermatologists and pharmacies - with an even wider range of products, from therapies for sensitive skin to anti-aging. To better streamline the process, Uriage required a mobile CRM that easily surfaces complex customer data, is tablet-optimized and easy to use, and offers the flexibility to change as their needs evolve.
Powerful CRM Platform Enhances Data and Delivers Unmatched Flexibility
Cegedim Relationship Management’s out-of-the-box CRM platform provides Uriage a 360-degree view of customer data in order to improve understanding of customer activities, behavior, spheres of influence and key affiliation networks. Mobile Intelligence features dynamic flexibility via seamless integration with other systems; the ability to add or enhance functionalities and visualizations; and the capacity to better maintain control over configuration, deployment and cost.
“We were looking for a mobile CRM platform that could grow with our business, and we have every confidence that we have found this in Mobile Intelligence,” said Mercedes Porteros,
MI Touch brings the powerful CRM solution to the fingertips of Uriage’s commercial forces. Available for iPad, iPad mini, and Windows 8, the solution’s simple yet intuitive graphical user interface offers the same rich functionality both on and offline. Designed specifically for the tablet, Uriage’s diverse team can easily assess, capture and analyze customer data on the go - facilitating more meaningful interactions with prescribers and pharmacists in
“We’re delighted to continue building our relationship with Uriage. As a long standing customer of our historic CRM, TEAMS, and our robust HCP database solution, OneKey, Uriage was looking to strengthen its commercial users with a cloud-based, tablet-ready solution that would employ the customer insights from OneKey,” said
To learn more, please visit: www.CegedimRM.com.
Founded in 1969,
To learn more, please visit: www.cegedim.com.
Drew BUSTOS, +1 908-443-2451
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