News Column

Lincoln, GMC Top Vehicle Satisfaction Awards

June 16, 2014

Alisa Priddle, Detroit Free Press

2015 Lincoln MKC AWD (Ford Motor)
2015 Lincoln MKC AWD (Ford Motor)

June 16--Lincoln and GMC are the highest rated brands in the 18th annual Vehicle Satisfaction Awards released today by consulting firm AutoPacific. Mercedes-Benz S-Class posted the best overall score.

Lincoln was the most satisfying top premium brand. The news is welcome for Lincoln which is in the middle of a makeover to restore its luster of years past. Lincoln just introduced the MKC compact crossover, its first entry in that segment.

Lincoln rose from a sixth-place ranking a year ago. The Ford brand did not fare nearly as well but did move up to 19th from 25th.

GMC moved up to eighth overall from 17th last year. Among other GM brands, Chevrolet improved to 16th from 21st.

"Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes," says George Peterson, president of AutoPacific, which identified the most satisfying vehicles based on responses from more than 92,000 new vehicle owners.

"The winners perform well in 50 separate categories that objectively measure the ownership experience," Peterson said.

Highest overall satisfaction went to the new 2014 Mercedes S-Class that is packed with technology and amenities. The large luxury sedan achieved the highest overall score ever. The best-scoring truck was the BMW X5 luxury crossover.

No single manufacturer dominated the results this year. Chevrolet had four winners; Lincoln had three; and the Mercedes-Benz, BMW, Kia, and GMC brands had two winners each.

Brands with the largest drop were Volkswagen moving from 16th to 28th position and Jaguar dropping from 7th to 17th.

Peterson said a third of new vehicle buyers are influenced by awards that are based on owner ratings.

2014 winners:

--President's award for highest score ever: Mercedes-Benz S-Class

--Highest satisfaction premium brand: Lincoln

--Highest popular brand: GMC

Individual winners:

--Premium Luxury Car: Mercedes-Benz S-Class

--Executive Luxury Car: Lincoln MKS

--Aspirational Luxury Car: BMW 3-Series GT

--Luxury Mid-Size Car: Lincoln MKZ

--Large Car: Chevrolet Impala

--Mid-Size Car: Kia Optima

--Premium Compact Car: Mercedes-Benz CLA

--Compact Car: Kia Soul

--Economy Car: Chevrolet Sonic

--Sports Car: Chevrolet Corvette

--Sporty Car: Chevrolet Camaro

--Hybrid Car/EV: Lincoln MKZ Hybrid

--Heavy Duty Pickup: Ford F-Series Super Duty

--Light Duty Pickup: GMC Sierra

--Luxury/Large SUV: Infiniti QX80

--Mid-Size SUV Jeep Grand Cherokee

--Premium Luxury Crossover SUV: BMW X5

--Luxury Crossover SUV: Cadillac SRX

--Large Crossover SUV: GMC Acadia

--Premium Mid-Size Crossover SUV: Toyota Highlander

--Mid-Size Crossover SUV: Nissan Rogue

--Compact Crossover SUV: Hyundai Tucson

--Minivan: Honda Odyssey

Contact Alisa Priddle: 313-222-5394 or Follow her on Twitter @AlisaPriddle


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Original headline: Customers most satisfied with Lincoln, GMC brands

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Source: (c)2014 the Detroit Free Press

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