News Column

Incentivated Updates on Launch of Virgin Holiday's Mobile Website

June 17, 2014

Incentivated reported the launch of the Virgin Holidays mobile website, allowing consumers to browse, book and pay for holidays through their smartphone devices.

The mobile site ( contains all holiday destinations and offers available via the desktop site but presented in a way that specifically caters to consumer mobile demands.

According to a media release, this follows an earlier piece of consultancy work in which Incentivated advised Virgin Holidays about tablet use of the desktop site as well as delivery of the initial 'brochureware' mobile site.

Matthew Ross, Head of Ecommerce, Virgin Holidays: "We are thrilled to be working with Incentivated, as we look to improve our mobile customer experience. We are dedicated to providing the best online usage for our travellers across all devices, particularly those that have become vital to interacting with customers."

Jonathan Bass, Managing Director, Incentivated: "Mobile is fundamentally different to desktop, with smartphone devices requiring their own design and navigation to fully engage customers. This is a great example of a company recognising the importance of tablets and smartphones, and so asking us to supply our specialised expertise and technology. We are pleased to be working with Virgin Holidays as they take their first steps towards creating a complete mobile strategy. Initial consumer engagement on the site shows that the mobile channel has become essential to all brands."

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Source: Professional Services Close - Up

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