News Column

Huawei and Phoenix TV bring clouds to the screen

June 16, 2014

ENP Newswire - 16 June 2014

Release date- 13062014 - Beijing, China - Huawei, a leading global information and communications technology (ICT) solutions provider, and Phoenix TV, a leading broadcaster with operations around the world, announced the launch of the Phoenix TV's '2&7' distributed cloud data centre platform on June 12 in Beijing, designed to enable the broadcaster to migrate its global operations to an advanced, agile cloud-based ICT platform.

The initiative, covering Phoenix TV's main centres in Beijing and Hong Kong (the '2' in the '2&7'), as well as its offices in Shanghai, Taipei, London, Paris, Washington DC and Los Angeles (the '7'), will enable the broadcaster to address the emerging era of 'omnimedia' as users behaviors change and they consume news and information on multiple screens, in extreme high definition and on multiple platforms. The move will help Phoenix TV to accelerate its content production worldwide away from tape-based production to online, real time availability and provide its viewers with an enhanced user experience. The initiative is the core of Phoenix TV's omnimedia strategy.

Photo Caption: David He, President of Huawei Enterprise BG Marketing and Solution Sales Department, and Long Lin, Assistant Head of Phoenix InfoNews Channel, announced the launch of the Phoenix TV's '2&7' distributed cloud data centre platform.

'The way we create and our users consume our content are changing radically and we are deploying technology to address these changing needs,' said Wang Hongbo, Deputy Director of Information and Network Management at Phoenix TV. 'The advent of cloud computing has brought new challenges and opportunities to the IT industry. Our transformation to meet the demands of the omnimedia age see us building a resource-sharing platform that converges our corporate resources and serves our scattered institutions, faster and cheaper. We believe that Huawei's distributed cloud data center solution is helping us to deploy a highly secure, reliable and operable IT platform,' he added.

David He, President of Marketing and Solution Sales of Huawei Enterprise Business Group, said, 'Phoenix TV and Huawei's collaboration will accelerate the omnimedia age and provide consumers with the ultimate media experience. With technical innovations, Phoenix TV is interconnecting its global resources and providing a high-quality omnimedia platform for its global consumers. Huawei has deployed a variety of innovative ICT solutions and products, including distributed cloud data center, agile network, and converged storage, for Phoenix TV to address the omnimedia opportunity.'

Phoenix TV has completed its data centers in Beijing, Hong Kong and London. By the end of 2014, Phoenix TV will have built and integrated its six remaining regional data centers. The new architecture provided by Huawei helps Phoenix TV to logically manage physically dispersed data center resources in a unified manner, enabling Phoenix TV to deliver news on key events from around the world in as little as five minutes.

Venecia Liu, Research VP from Gartner, said, 'In this digital era of disrupted convergence, media companies must transform their business models and adopt an omnimedia approach. Content needs to be distributed via multiple traditional and new media channels for viewers to access anywhere, at any time. The transformation towards omnimedia has boosted the development of ICT for the media industry, particularly with technology such as cloud computing, big data and the mobile Internet.'

The details of the partnership were announced at the Phoenix TV and Huawei Omnimedia Cloud Data Center Summit held this week in Beijing. The summit offered a platform for more than 200 IT directors and industry experts from well-known TV stations, media groups, network media organizations, post-production companies, media integrators and consulting firms worldwide to discuss ICT infrastructure construction opportunities, challenges, and practices in the omnimedia era.

Innovative ICT as a Driving Force of Omnimedia

The event also announced the foundation of the Professional Association of Media Technology (PAMT). PAMT members are core technical experts of media organizations, including Phoenix TV, Hong Kong TV, Macau Asia TV, Shanghai Media Group, and Shenzhen Media Group, in Chinese-language areas. The PAMT provides an ideal platform for members to exchange information and ideas and promote the application and development of new technologies in the media industry. Huawei witnessed the foundation of the PAMT, expecting its innovative ICT solutions to help more media groups transmit to omnimedia.

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Source: ENP Newswire

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