News Column

Fifth Third Bank Introduces ‘Now Balance’ Feature to Quickly View Account Balances Using Mobile App

June 16, 2014



CINCINNATI--(BUSINESS WIRE)-- Fifth Third Bank today announced the introduction of Now Balance, a new mobile feature that allows customers to access their account balances without logging into mobile banking. This service is now available in all Fifth Third Bank markets for iPhone® and AndroidTM users.

“Since introducing mobile banking five years ago we have made significant enhancements to reflect the ways in which consumers prefer and expect to interact with us,” said Larry McClanahan, vice president and director of Digital Delivery for Fifth Third Bank. “The number one reason customers use our mobile app is to check their balances and we’re pleased to help make this inquiry as quick and convenient as possible.”

The service securely links the Fifth Third app to the saved user ID. To activate, customers will log in and select Now Balance in the Preferences menu. Toggle to “On” and then choose the accounts to make viewable. The user can turn it off at any time within the app. In addition, regular “traditional” logins are required to maintain the service.

In addition to this new feature, Fifth Third recently updated its mobile app with improved navigation, up to six months of transaction history, full descriptions of transaction detail and the ability to search transactions using merchant names or key words.

Fifth Third launched mobile banking in 2009 and now offers customers the ability to view account balances and transaction history, pay bills, transfer money between Fifth Third Bank accounts, locate the nearest Fifth Third Banking Center or ATM and make check deposits. For additional information visit www.53.com/mobile.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $130 billion in assets and operates 17 affiliates with 1,311 full-service Banking Centers, including 104 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,614 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 26% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2014, had $281 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.

Mobile Internet data charges may apply, as well as text message charges. Please contact your mobile service provider for details. $50 minimum deposit to open a new checking account.



Fifth Third Bank

Stephanie Honan, APR, 513-534-6957

Source: Fifth Third Bank


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