News Column

Aurora IT on Medical Websites: How Responsive Design Brings Responsive Patients

June 17, 2014

Aurora Information Technology (Aurora IT) said it knows that to make a website a valuable asset to a company's online marketing campaign, it needs to be a mobile-friendly, responsive design.

With over a decade of medical marketing experience, Aurora IT noted, it has lived through, adapted to, and thrived in the ever- evolving industry of online marketing. Specializing in medical marketing and medical website development, the company said it understand the needs of its healthcare clients, and have optimized the marketing outreach of practices of all specialties and sizes.

"When considering marketing, we need to consider the human factors of the market," explains Daniel Gilbert, CEO and Founder of Aurora IT. "How can we reach out to that market? Where is the market most comfortable? We need to create a platform that is receivable -- and the answer is responsive design."

How are patients accessing your website?

In a 2013 study, 63 percent of adults reported using their cell phones to go online. One year later, another study found that mobile devices account for 55 percent of internet usage in the United States. Looking at these statistics, the use of mobile devices for internet activity is becoming a new standard.

"In our industry, adaptability on all levels is essential," explains Gilbert. "Today, it's clear that mobile-friendly website design is requirement for success. A website that doesn't work on a phone or tablet is as good as a closed door."

Does your medical website "work" on a cell phone?

Responsive design automatically makes adjustments to your web page proportions so that they can be viewed from any device. These automatic adjustments translate the design and functionality of your website for optimal usability. In the simplest terms, responsive design means your website will look good and "work" on a cell phone or tablet. Backed by the reliability of Bitrix CMS, Aurora's clients can rest assured that they are receiving top performance in a cutting-edge marketplace.

More information:

facebook.com/aurora.information.technology

((Comments on this story may be sent to newsdesk@closeupmedia.com))


For more stories covering the world of technology, please see HispanicBusiness' Tech Channel



Source: Professional Services Close - Up


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters