News Column

Donations, sale of goods help Summer Music Festival thrive

June 15, 2014

By Kristina Hernandez, Redlands Daily Facts, Calif.



June 15--REDLANDS -- For 91 seasons, the Redlands Bowl Summer Music Festival has been able to survive thanks to the generous contributions of the community.

Every year, patrons dig into their pockets to give back to the festival that has provided a free night out on the town under the stars at the historic venue.

This year, for the first time, fans commemorating the annual event will be available for purchase at $5 a piece.

The fans feature a photo from the historic venue on the front, and patrons can use them to keep themselves cool on warm summer nights.

Fans will be made available during each performance with money going to bring "good quality acts" to the festival, said Jan Hudson, vice president of the board of directors for the Redlands Community Music Association, who thought up the idea.

"When I was still chair of fund development, it was an idea I had and took it to my fellow board members, and everybody liked the idea," Hudson said.

Hudson contacted her fellow Redlands Rotarian Jim Nolin, who worked with Hudson to make up a mock design.

The two met a few days ago to finalize the look and feel of the product, Hudson said.

Should fans sell out during this year's festival, a plan is in place to reorder product as needed, she added. Fans should reach the Bowl at least two weeks after an order is placed.

"And if it is a hit, which I think it will be since it is going to be a hot summer, we'll sell them next year," Hudson said. "And I think ladies and little girls would like it."

In addition to the fans, the Bowl will still accept donations when they pass the red buckets around. Annually, around $80,000 is raised through freewill donations, said Beverly Noerr, executive director of the Redlands Community Music Association.

Additional funds are raised through the sale of ice cream by the Soroptimist Club and other goodies sold by the Optimist Club, she added.

"Soroptimist and Optimist donate half their proceeds to the Redlands Bowl, and proceeds through that effort are somewhere in the neighborhood of $8,000 to $10,000. The other half of the proceeds go to programs benefitting youth. We feel really blessed that they consider us one of their projects," Noerr continued. "Freewill donations are extremely important. We rely on those different buckets of funding along with grants and sponsorships. All that together is what pulls off the miracle of the Bowl every year."

The 91st season of the Redlands Bowl Summer Music Festival kicks off June 27. Performances start at 8:15 p.m. Tuesday and Friday evenings and select Saturdays through Aug. 22.

To learn more, visit redlandsbowl.org.

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(c)2014 the Redlands Daily Facts (Redlands, Calif.)

Visit the Redlands Daily Facts (Redlands, Calif.) at www.redlandsdailyfacts.com

Distributed by MCT Information Services


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Source: Redlands Daily Facts (CA)


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