News Column

Chinese mobile maker eyes closing gap to rivals

June 15, 2014

Andrew Scott



Huawei, a Chinese smartphone manufacturer, hopes to close the big gap to market leaders Samsung and Apple with a strategy to hit every key price point with its range of smartphones.

Huawei's worldwide smartphone sales last year trailed Samsung and Apple but inched ahead of LG and Lenovo as it lifted its share of the global market to 4.9 per cent from 4 per cent the previous year, the researcher International Data Corp said in January.

In the UAE it has a 14.9 per cent share of the country's booming smartphone market but Apple and Samsung's handsets are the most popular according to data from the regulator.

"We have only been in this business for two years as a brand," said Ashraf Fawakherji, the vice president of Huawei Device Middle East. "In the UAE we have done extremely well.The gap we are trying to close is big behind the big boys of Apple and Samsung."

Huawei is building as many bridges across that gap as possible, with 14 phones available in the Emirates at prices ranging from Dh259 all the way up to the P7 at Dh1,699.

"We have all the price points covered in the market, our biggest seller is the mid-range, the G Series, from Dh500-Dh800. Most of them are dual sim phones," Mr Fawakherji said.

On Wednesday night Huawei unveiled its latest device, the Ascend P7, which runs on Google's Android operating system .

"Having a broad range of products can be an asset, as it allows the vendor to address different market segments," said Matthew Reed, an analyst for Informa.

ascott@thenational.ae


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Source: National, The (United Arab Emirates)


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