June 13--ifamSanta Fe's Indigenous Fine Art Market, created by former staffers for the city's long-time Indian arts event on the Plaza, didn't have much luck with an attempt to raise money with a Kickstarter campaign.
IFAM's goal to raise $60,000 by Thursday, June 12, sputtered with only $8,094 raised from 146 people. Under the rules of the web-based program, because the campaign didn't meet its goal, it won't get any of the money pledged -- at least not through Kickstarter, according to Tailinh Agoyo, IFAM's marketing director. Donors always can send their money directly to IFAM.
"We're trying to figure out what our next move is," she said earlier this week. She said the market, which is set for Aug. 21-23 in the Railyard, has "gotten a lot of support," but she added that "a lot of people" don't understand what Kickstarter is and may not have participated because of that.
The organization had a fundraising event last weekend at the Shake Foundation hit by hail, but people still let IFAM keep the money raised through the tickets, which it offered to return, she said. "It was going to be a great opportunity to get together and celebrate and have a good time," she said.
Despite these stumbling blocks, Agoyo said the market event is not endangered. The primary events already are in place and will be held, she said. The Kickstarter campaign, she said, was designed to support associated youth programs, according to Agoyo.
The statement of the purpose of the fundraising on Kickstarter, though, listed all the events planned for the market and said: "Funding will assist in all areas of producing IFAM 2014 including hiring temporary staff, building infrastructure for the events (tents, stages, maintenance operations, etc.), producing cultural and youth programs and marketing."
Asked for more detail about the organization's finances and whether current staff is being paid, Agoyo referred the Journal North to John Torres Nez, IFAM's director. In response to a phone call, Torres Nez sent an email asking for the questions. Those were sent, but no response was received in the four days since then.
Nez and Agoyo, as well as IFAM director of program operations, Paula Rivera, left the Southwestern Association for Indian Arts earlier this year, apparently over some budget and staffing cutbacks. SWAIA has run the Indian Market for 92 years; it will be held Aug. 23-24 on the Plaza, with events running throughout the week.
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