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Huawei eyes market share rise with Ascend P7 launch

June 13, 2014

Huawei Ascend P7 boastsa 5-inch full high definition display, incredible 8MP front-facing and 13MP rear-facing cameras and the latest intuitive Emotion UI 2.3.

Huawei expects increasing market share after unveiling its latest smartphone Ascend P7 at a regional launch in Dubai last week.

The Chinese manufacturer, which is ranked third globally, enjoys nearly 15 per cent market share in the UAE's booming smartphone market and ranked second after the big boy Samsung.

Huawei, which is relatively new compared to other big market players, showcased its 14th unveiling in two years. The company has sold 48.8 million smartphones out of total 55.5 million phones sales. Globally, it has grown over 60 per cent year-on-year.

The company covers almost all price points in the market starting from Dh259. Its biggest seller is mid-range G-Series ranging from Dh500 to Dh800. Affordable Ascent P7, which is available across the UAE, is priced Dh1,699. Its predecessor Ascent P6 attracted huge demand and the company shipped 4 million devices globally.

Building on the success of its predessor, the new 4G LTE-enabled smartphone redefines smartphone excellence with an array of innovative features, ultra-fast connectivity and easier navigation, all brought together in a new stunning design. Boasting a 5-inch full high definition display, incredible 8MP front-facing and 13MP rear-facing cameras and the latest intuitive Emotion UI 2.3, the Huawei Ascend P7 gives consumers an electronic edge.

"Today Huawei has continued to push the boundaries of what is possible. The Ascend P7 challenges existing industry standards by redefining smartphone design, camera experience and connectivity, providing consumers with a truly innovative and premium smartphone," Ashraf Fawakherji, Vice President of Huawei Device Middle East, said at the launch.

"We are confident that regional consumers will react well to the introduction of the Ascend P7 because of the host of incredible software and design features that are included in the device. Never have we been more proud of a smartphone that embodies our 'Make it Possible' mantra," Fawakherji added.

Huawei completely redesigned the Ascend P7 from the inside out, significantly improving the performance of the smartphone's hardware and software to redefine user experience. Only 6.5mm in width, the Ascend P7 sets a new record as one of the slimmest 4G LTE smartphones in the market, available in array of colors including black, white and pink.

"Our brand recognition amongst consumers globally and in the Middle East continues to grow at a rapid pace, in fact we are now ranked number three globally in terms of worldwide smartphone shipments. We look forward to see how consumers react to our latest line-up." said Ashraf.

Huawei Ascend P7 offers enhanced strength and durability against everyday use with Corning Gorilla Glass 3 front and rear covers. It stands out from the crowd with a sleek, sophisticated metallic appearance created by a seven-layered rear surface treatment with a refined 'spin effect' micro-pattern design. For intense visual clarity when viewing multimedia, Ascend P7 has a 5-inch FHD touchscreen display with 1920 x 1080 resolution, 445ppi and 16:9 aspect ratio.

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Source: Khaleej Times (United Arab Emirates)

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