In its maiden results as a listed company, the clothing retailer targeting women over 50 years old, reported a pretax profit of
The retailer declared its first dividend of
"We are encouraged by our start to the current financial year and the board remains positive about the outlook for the coming year," said Chief Executive
Established in 1982,
In the year just ended, the retailer said it increased its market share in the women's value sector to 3.2% from 2.8%.
"The main drivers of this growth are the full year effect of the benefits of our 2012 website re-platform, growth of our e-mail database, and the recruitment of a new online digital marketing agency to increase our ability to attract new customers to our site," the company said in a statement.
It has also been improving its product ranges to drive sales in particular categories, raising prices and rationalising its supplier base.
"The store sales improvements have been driven by better ranges, and a number of measures to improve the environment including: the introduction of more mannequins, window display overhauls, improvements to our fitting rooms and the introduction of 'tub chairs' to increase dwell time," it added.
During the year,
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