In May, TWCBC commissioned a survey that revealed a gap between the technologies businesses know will improve their customer experience and what they're actually using today. The biggest gap was with WiFi: 80 percent of survey respondents believe their customers expect free WiFi and also rank it as a top way to attract new customers, but only 43 percent of businesses offer it. As WiFi continues to rise in popularity, there is a big opportunity for small businesses to offer it to help increase customer satisfaction and grow their business.
"Our WiFi Hotspot solution is an excellent service for growing businesses because it has the potential to attract new customers and reward loyal patrons," said
The WiFi Hotspot solution includes a free WiFi access point installed and managed by TWCBC, which eliminates the need for the business owner to purchase and maintain costly equipment. In addition, the WiFi access point comes with its own internet connection to ensure the business's private internet traffic is kept secure and completely separate, with no interference from their public WiFi internet traffic.
The solution also provides a self-service management portal in which the business owner can configure the service to require a password for free access or set daily time allotments for free access, ranging from 15-60 minutes. Through the portal the business owner can also add their business name, logo and marketing message to the WiFi welcome webpage. Users connecting to the WiFi Hotspot are first presented with this welcome page, which also displays options for connecting. Patrons can either select the free daily access or if they are qualified Time Warner Cable Standard residential and business Internet customers, they receive unlimited, free WiFi access at all times, as do qualified customers of Internet service providers participating in the Cable WiFiŽ network.
"The ubiquity of handheld devices has created a large demand for WiFi connectivity. With TWCBC's WiFi Hotspot, businesses now have a simple solution that provides free public WiFi access for their customers, keeping their business Internet network secure, separate and reserved for their employees," said
To let patrons know about the free WiFi service, TWCBC provides signage and marketing materials to the business to promote WiFi availability on-site, also helping attract more customers. Participating businesses receive complimentary listing in an online TWC WiFi Coverage Map at www.twc.com/wificoverage, as well as the free TWC WiFi Finder app, making it easier for customers to find connected locations.
The launch of TWCBC WiFi further expands
"It's just a flat-out advantage to be able to offer WiFi to people," said Milligan. "People are able to do work outside of the office so they are coming to Doc's and hanging out. By hanging out here they're staying here longer and spending more money. They're even having meetings here."
The owner of Salon PF in
"This is a great benefit for our clients to use. They can easily go online, email and communicate with friends, or even search the internet for certain hairstyles they'd like for us to do. And, they don't have to use their cellular data plan," said McKay.
A video featuring TWCBC customers leveraging the benefits of TWC WiFi can be viewed on the company's blog Untangled.
TWCBC's WiFi Hotspot service provides 24/7 phone support. Discover more at business.twc.com. About Time Warner Cable Business Services Time Warner Cable Business Services, a division of
Keywords for this news article include: Marketing, Advertising, Time Warner Cable Business Class.
Our reports deliver fact-based news of research and discoveries from around the world. Copyright 2014, NewsRx LLC
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