With a population of about 34.5 million people,
The leading provider, MTN Uganda, commands an estimate of 55 percent of the market and as such, anticipates its mobile subscribers increases to 10 million at the end of 2014 as against the 9.5 million recorded in March.
"In 2014, we have an aggressive plan … to increase our 3G and 4G sites coverage across the country to be able to continue accommodating the increased demand (for) internet access." Mroue said.
MTN Uganda has in prospect, to expand the number of data subscribers from an estimated 2.6million last year, to 3 million by the end of 2014.
Research has shown that mobile penetration in the Ugandan market stands at about 44 percent and as such, offers room for mobile providers to expand rapidly, although competition has eroded margins since 2010 and encouraged some players to sell up.
MTN Uganda's Average Revenue Per User (ARPU), a key industry standard, dropped from
"The market could not support more than three operators. This market is quite good … to accommodate two operators," he said. "More than three (and) it will be a complete loss."
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