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Hong Kong Mobile Industry Survey Press Conference and Asia Smartphone Apps Summit cum Award Ceremony 2013/2014

June 12, 2014

Hong Kong's First Mobile Apps Industry Survey Sheds Light on Industry Development

Hong Kong Contestant Music App Jamn Snatches Smartphone Apps Contest Regional Grand Award

HONG KONG, June 12, 2014 /PRNewswire/ -- Organized by Hong Kong Wireless Technology Industry Association (WTIA) with support from Create Hong Kong, Asia Smartphone Apps Summit cum Award Ceremony 2013/2014 takes place in Cyberport today (June 12, 2014). Convening industry elites and experts, the Summit provides an informative platform offering insights into the opportunities and challenges in different Asian markets. Findings of the first local smartphone apps industry survey -- Hong Kong Mobile Industry Survey are announced today in the press conference. The Survey indicates that the mobile app industry in Hong Kong is an up-and-coming industry with room for enhancement on source of funding and global recognition. Winners of the 2nd Asia Smartphone Apps Contest are also announced today. Local companies take the contest by storm with exceptional performance while Jamn -- a mobile app developed by local company Oursky Limited, takes center stage of the Contest as winner of the Grand Award.

As the fastest growing industry worldwide and in Hong Kong, mobile apps industry is a key driver for the new economy. Tasked to provide an all-round understanding of the local industry, so as to help local practitioners better understand the market and plan their businesses ahead, WTIA commissioned Hong Kong Productivity Council to conduct the city's first Hong Kong Mobile Industry Survey. The Survey was conducted with the combination of 2 formats -- focus group and questionnaire. 100 local companies were engaged with survey questions that covered different aspects including business operation, program development, revenues and expenses. Mr. To Cheung, Chairman of Hong Kong Wireless Technology Industry Association shares the findings and his insights into local mobile apps industry in the press conference today.

The survey findings indicate that local mobile apps industry is a relatively young and emerging industry. 90% of the surveyed companies are SMEs with no more than 50 staff. 81% have been in business for less than 10 years, while 55% have been in business for 3 years or less. 87% were established by founders under 40. Some respondents indicated that their company founders were less than 20 when the company started. Led by young entrepreneurs, the local industry is comprised of young, energetic companies with great potential. Nonetheless, there is room for enhancement on source of funding and global recognition of the industry. The recent heated discussion of the establishment of Innovation and Technology Bureau calls for an advancement of local industry by bringing in more resource and support. As the first local industry survey, Hong Kong Mobile Industry Survey offers valuable data and information for the discussion derived from the experience of local industry practitioners. 2 notable local apps developers - Mr. Leo To, Founder of Nuthon IT Solutions who designed "Toilet Rush" and Mr. Ben Cheng, Co-founder of Oursky and winner of Hong Kong ICT Awards 2014: Award of the Year, also attend the press conference today to share their experience in apps development and running their businesses in local market.

Winners of 2nd Asia Smartphone Apps Contest are also announced in the Summit. Asia Smartphone Apps Contest is one of the most representative mobile apps development contests in the region. Over 160 parties from Hong Kong, Mainland China, Taiwan, Japan, Korea, Malaysia, Singapore and Israel participated in the contest, competing for awards in 3 categories -- "Advertising & Marketing", "Games & Edutainment" and "Creative Lifestyle". Asia is one of the most sought-after regional markets across the globe. Winner of the Gold Award in the "Advertising & Marketing" category is "Starbucks Hong Kong", developed by Wunderman | AGENDA Hong Kong. Gold Award in "Games & Edutainment" is awarded to "Phonics Adventure1" developed by Korean company CJ Educations. Developed by local company, Oursky Limited, "Jamn - The musician's multi-tool" won the Gold Award in the category of "Creative Lifestyle" as well as the Grand Award of 2nd Asia Smartphone Apps Contest.

Jamn -- The musician's multi-tool is developed by local company Oursky Limited, in collaboration with Australian musician Johnny Quattro and his MiQ Limited. Based on the performing experience of musicians, Jamn is an innovative music mobile app with Jamn Wheel -- a patented feature that showcases the connection between keys, chords and scales in a new way. The popular app among musicians, music teachers and song writers is regarded as a revolutionary tool for assisting end-users to learn and create music. It is not only the favorite of teachers of music academies but also music lovers all over the world. With download rate over 1.5 million, Jamn -- The musician's multi-tool is an app that redefines the way on how to learn music.

(Please refer to the Appendix for the winner list and details about the winning apps)

Sponsored by Create Hong Kong, Asia Smartphone Apps Summit cum Award Ceremony 2013/2014 is an annual industry event, dedicated to the advancement of local creative technology industry by offering a meeting ground for industry elites to share their experiences and insights. A business matching event will also be held on June 13 to connect smartphone apps developers, design talents and corporates to help facilitate collaboration and partnership.

About Hong Kong Wireless Technology Industry Association

Hong Kong Wireless Technology Industry Association (WTIA), established in 2001, is a non-profit trade association registered in Hong Kong to provide a platform for the wireless-related business to work together to facilitate the industry development and growth. Its objectives are to promote the development, usage and awareness of wireless technology applications in Hong Kong; enhance communication and partnership between different types of companies in the wireless technology industry; represent and safeguard the interests and opinions of the wireless technology industry to the Government and other international parties; and advance the professional standards of software and hardware development in wireless technology applications. It has over 100 company members from local and overseas, including mobile network operators, mobile device manufacturers, hardware / software vendors, system integrators, wireless application developers, mobile content providers, etc. WTIA has been cooperating with Government, industry associations and commercial firms to implement many meaningful projects and organizing many important events in order to foster the industry growth. To know more about WTIA, please visit www.hkwtia.org.

About Create Hong Kong

Create Hong Kong as an office dedicated to promoting the development of creative industries in Hong Kong was set up under the Communications and Technology Branch of the Commerce and Economic Development Bureau in June 2009. It provides one-stop services and better support to the industries. The office adopts a comprehensive and multi-pronged approach to implement a strategy to drive the creative industries through nurturing a pool of creative human capital, facilitating the development of creative establishments, expanding local market size for creative industries, exploring overseas markets for creative industries, fostering a creative atmosphere within the community, developing creative clusters in the territory to generate synergy and facilitate exchanges, and promoting Hong Kong as Asia's creative capital. The office is responsible for the administration and management of funding schemes related to creative industries, overseeing the infrastructure for promoting design, i.e. the Hong Kong Design Centre, and providing funding support for the Design Incubation Programme at InnoCentre.

Appendix (1): Winner List of 2nd Asia Smartphone Apps Contest

Category Award Region Company Name Apps

Advertising Gold Hong KongWunderman | Starbucks Hong Kong

& Marketing AGENDA Hong Kong


Silver JapanCellars, Inc. Cellars - a free wine

tasting app with

image recognition system

Bronze Hong Kong Visionaries 777 McDonald's 2013 Coca Cola

Limited Glass AR Adventures


Games Gold Korea CJ Educations Phonics Adventure1

& Edutainment

Silver Hong Kong Baby Cortex Math Run

Holdings Limited


Bronze Hong Kong Visionaries 777 Dice Jockey

Limited

Creative Gold Hong Kong Oursky Limited Jamn - The musician's

Lifestyle multi-tool

Silver Israel Snapkeys Ltd Snapkeys zones Keyboard

Bronze Hong Kong Octopus Cards The "Octopus" App

Limited

Grand Award Hong Kong Oursky Limited Jamn - The musician's

multi-tool

Appendix (2): Winners and Apps Descriptions

Award Apps Description

Advertising & Marketing

Gold Starbucks Hong Kong Company Name: Wunderman | AGENDA Hong Kong

Region: Hong Kong

Apps Introduction: The Starbucks Hong Kong

mobile app, the core innovation of My

Starbucks Rewards? loyalty program, is the

first official app for Starbucks to

redesign its payment operations for customers

in Hong Kong and Macau. The app provides

customers with loyalty points accumulating

and rewards redemption, "scan-and-go"

mobile payment, locate nearest stores and

eGifts features.

Silver Cellars - a free wine Company Name: Cellars, Inc.

tasting app with image Region: Japan

recognition system Apps Introduction: Cellars is an

innovative app which you can know

exactly which wine you are drinking right

now. By using the advanced image

recognizing technology, the app

instantly recognizes the brand of wines

via the pictures you captured from your

bottle wine label. You can record your

rates and reviews, and can even purchase

bottles of wine from the app. By using

the GPS, it also retrieves and records

the information of restaurants where you've

purchased your wine. Its' UX is backed

by cognitive science, and thus the UI

enables you to easily and intuitively

operate the app. Cellars provides

the greatest joy of discovering and

familiarizing your drink even while

relishing your first sip of wine.

Bronze McDonald's 2013 Coca Company Name:Visionaries 777 Limited

Cola Glass AR Region: Hong Kong

Adventures Apps Introduction: Turn things

upside-down with 6 immersive

augmented reality games featuring

the 2013 'Coca-Cola?' glasses

from McDonald's?!Scan billboards and

trayliners with your phone

or tablet to see the 2013 'Coca-Cola?'

glasses come to life in stunning

augmented reality. Then tilt, trace,

grab, shoot and more to collect all

6 virtual glasses in 6 games!

Games & Edutainment


Gold Phonics Adventure1 Company Name: CJ Educations

Region: Korea

Apps Introduction: An entertaining

phonics learning with a story,

animation, and adorable characters.

CJ Educations brings to you a high

quality sound-based phonics program

designed to phonemic awareness. Let

your children meet the Phonics Heroes

and help them carry out the missions!

Animated instructions for easy

understanding helps children feel

free to say English.

Silver Math Run Company Name: Baby Cortex Holdings Limited

Region: Hong Kong

Apps Introduction: An endless running game

that trains your math skills. Based on

Common Core State Standards (CCSS) for

Kindergarten through Grade 4, this game

provides training at various levels for

addition, subtraction, multiplication and

division. Ideal for children and adults

who want to practice arithmetic

calculation skills while playing a fun

reflex-based game. As the player runs

in-game, he/she will encounter arithmetic

questions that allow the player to

advance, recover from an error in running,

or earn specific rewards. Five playable

characters determine the type/ difficulty

of math questions in each run. Players

will meet Pythagoras, Euler and Gauss.

These math geniuses will offer assistance

if the player can answer arithmetic

questions correctly.

Bronze Dice Jockey Company Name: Visionaries 777 Limited

Region: Hong Kong

Apps Introduction: Dice Jockey is a simple

and addictive puzzle game where you score

by forming sets of dice with matching

sides facing up. To score, you will need

to form sets of two adjacent 2's, three

adjacent 3's, four adjacent 4's, and

so on. 1's can be used to complete any

set and combos can be made by adding

the right dice to existing sets.

Creative Lifestyle

Gold *

Grand Jamn - The Company Name: Oursky Limited.

Award musician's Region: Hong Kong

multi-tool Apps Introduction: Featuring the patented

Jamn Wheel, Jamn - The musician's multi

tool is a real innovation that's changing

the way we look at music. Musicians

and non-musicians alike will be

intrigued by Jamn, which presents

music theory

Bronze The "Octopus" App Company Name: Octopus Cards Limited

Region: Hong Kong

Apps Introduction: The Octopus App is a

free and official application developed

by Octopus Cards Limited for NFC-enabled

Android mobile devices, that enables

customers to enjoy the following services

via the Internet: 1. Make Octopus Online

Payment at designated online merchants

-- a first ever mobile payment solution

that allows contactless stored value

smartcard users to make online payments

using NFC-enabled mobile devices,

among the widely used contactless stored

value smartcard payment systems in the

world; 2. Check Octopus' (including

Octopus Mobile SIM) remaining value,

the latest transaction records,

Octopus auto-reload amount, Octopus

Reward$ balance, enquiry date, time and

last reload date either by Automatic

Add Value Service or cash, anytime

anywhere; 3. Conduct incomplete

transaction enquiry and refund.

Appendix (3):

Mr. To Cheung

Chairman, Hong Kong Wireless Technology Industry Association

Since 1998, Mr. Cheung To has been actively participating in the information technology industry. He is the Director and Founder of UDomain Web Hosting Company Limited, one of the largest web hosting and domain name registration service providers in Hong Kong. Serving over 10000 companies, his business has covered Hong Kong, Taiwan and Mainland China.

Mr. Cheung joined The Commercial Radio in 2007 and founded Commercial Radio Interactive (CRi), an internet business division of The Commercial Radio. With his solid experience in information technology, Cheung To has developed Hong Kong Toolbar, the world's first toolbar made for radio broadcasting as well as instant news feeding.

Mr. To graduated from the University of British Columbia with a Bachelor of Commerce degree. After graduation, he had started his own businesses in different areas. He is also a Registered Corporate Coach of Worldwide Association of Business Coaches (WABC).

Mr. Leo To

CEO, Nuthon IT Solutions Limited

Leo To is the Director of Nuthon IT Solutions Limited. He has been working in the Information Technology field for years. His most recent popular mobile app, "Prediction of Love", with publicity gimmick, listed as the top download at App Store within just three days. He leapt to fame after the hit at App Store and reached the front page headline of Apple Daily.

Leo graduated from the City University of Hong Kong in 2005. Before starting his own business, he had been working as a freelancer on top of an IT Job. In 2008, his very first iPhone App "Toilet Rush", applying the positioning technology in Smartphones, won the Hong Kong ICT award. Since then his apps won many ICT awards, which made him one of the most popular apps developers in HK. His client include AM730, Metro Radio, HKET, Mannings etc.

Mr. Ben Cheng

Co-founder, Oursky

Ben Cheng is a young entrepreneur in IT industry, Co-founder of Oursky, and Vice President of Internet Society Hong Kong.

His award-winning team Oursky have launched a number of apps with over 3 million downloads on both iOS and Android platforms. Their apps have also been featured as Best of the week / Best of 2013 by Apple, among other prestigious apps.

Since 2008, Ben and his team create quality web and mobile apps for small businesses and consumer users through consultation, design and agile coding. They also develop in-house products such as Pandaform.com, Retain.cc, FileSQ.com with great passion.

Ben have been actively engaged in various community / government organisations including Creative Commons Hong Kong and Elected Member of the Election Committee (IT subsector) of HKSAR. In addition, he is on a mission to help promote entrepreneurship in Hong Kong and share his startup experience with young adventurers.

For media enquiries, please contact:

Lighthouse Consultant Limited Lighthouse Consultant Limited

Ms. Theresa Li

Tel.:+852-2384-0095

Mobile: +852-5405-3035

Email: theresa@lighthouse.hk

Ms. Vivian Wat

Tel.:+852-2384-0095

Mobile:+852-9425-1308

Email: vivian@lighthouse.hk

SOURCE Hong Kong Wireless Technology Industry Association (WTIA)


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