A group of artists will be transforming a 4,000 sq.ft. space, once used
as a massage parlour, into a pop-up gallery and exhibition at Yonge and
Entitled Out of Pocket, the exhibition will focus on the functional history and physical
characteristics of the space, with 30 artists exhibiting their work.
"Finding out-of-the-box ways to use community engagement and
collaboration to repurpose vacant space is a core mandate of our work,"
The collaboration involved a number of key stakeholders.
First, a landlord willing to provide the space.
The space is located in a heritage building on the corner of this
fast-growth intersection, opposite Aura, the tallest condo development
While the building is well-located, second-storey space is often more
challenging to lease, explains Rosen.
"Both the landlord and I were willing to look at new ways to showcase
the space, and present it in a new light," he adds.
Second, a user that could use and transform the space into something
Enter Ghazaleh Etezal, the entrepreneur behind Vacantful.com, an online service facilitating short-term endeavours in vacant spaces.
"I was aware of an artist collective looking for a pop-up gallery space
for June, and thought this might be a good fit," says Etezal.
"When they saw the space, they knew it was the right one," adds Etezal.
Third, a group of sponsors willing to support a pop-up gallery: Office
of the President at
Thirty artists will be exhibiting at the gallery, which is open from
The exhibition will be open to the public on
"We have a range of opportunities in Downtown Yonge at both street-level
and on second and third storeys, and we will continue to seek creative
solutions to using space," adds Garner.
SOURCE Downtown Yonge Business Improvement Area