Program rewards responsible driving decisions during the 2014
QUINCY, Mass.--(BUSINESS WIRE)--
Insurance Foundation and Live
Nation, the world’s largest live entertainment company, today
announced the third season of the Road Crew designated driver program,
aimed at alleviating drunk driving and rewarding those who make
responsible driving decisions during the 2014 concert season. The
program provides complimentary nonalcoholic beverages for eligible
concertgoers* who pledge to be designated drivers. Road Crew was
developed to help keep both drivers and passengers safe as they travel
home after concerts. The program will be held at the Blue Hills Bank
Pavilion in Boston and the Xfinity Center in Mansfield, MA.
“The Arbella Foundation has made it our mission to build awareness and
incentivize the prevention of distracted driving and drunk driving,”
said John Donohue, chairman, president and CEO of the Arbella Insurance
Group, and chairman and president of the Arbella Insurance Foundation.
“The summer is a great time to gather with friends and enjoy live music,
and Road Crew is our way of rewarding concertgoers who also make
responsible driving decisions after a night out.”
“Safety is our number one concern when it comes to our concert patrons,”
explained Richard Buchanan, general manager of the Xfinity Center. “The
Road Crew is a great way to support responsible drivers and ensure
everyone makes it home safe during this concert season.”
Eligible concertgoers who attend 2014 shows at the Xfinity Center and
the Blue Hills Bank Pavilion can sign up for Road Crew by visiting the
Arbella tent and identifying themselves as a designated driver.
Participants will be given Road Crew insulated cups, bracelets, and
drink vouchers entitling them to free fountain beverages at select
concession stands throughout the venues.
By bringing the Road Crew program to the Xfinity Center and the Blue
Hills Bank Pavilion, Arbella and Live Nation hope to encourage safe
driving throughout Massachusetts and surrounding areas during the 2014
concert season. Live Nation has implemented similar incentives at other
concert venues throughout the country to promote responsible driving.
For a complete list of 2014 concerts at the Xfinity Center, visit: http://www.livenation.com/venues/14479/xfinity-center
For a complete list of 2014 concerts at the Blue Hills Bank Pavilion,
About the Arbella Insurance Group and the Arbella Insurance
Established in 1988, the Arbella Insurance Group (www.arbella.com)
is a company with more than $700M in revenue with approximately $1.3B in
assets, headquartered in Quincy, Massachusetts. Arbella is a
customer-focused regional property and casualty insurance company,
providing personal and business insurance in Massachusetts and
Connecticut, and business insurance in Rhode Island and New Hampshire.
Arbella Insurance Group founded the Arbella Insurance Foundation in
2004. The mission of Arbella’s Foundation is to engage in activities and
to support not-for-profit organizations that have a significant positive
impact on the people and communities served by Arbella.
About Live Nation:
Live Nation Entertainment, Inc. (NYSE: LYV) is the world's leading live
entertainment company comprised of four market leaders:
Ticketmaster.com, Live Nation Concerts, Artist Nation Management and
Live Nation Media/Sponsorship. For additional information, visit www.LiveNation.com.
*must be at least 21 years of age to participate
Lucy Muscarella, 617-275-6527
Source: Arbella Insurance Foundation