News Column

Starbucks Makes Significant Education Investments to Develop Future Leaders in China

June 17, 2014

By a News Reporter-Staff News Editor at China Weekly News -- With the investment of US$1.5 million from the Starbucks Foundation, through Give2Asia, the CSCLF will convene leading experts in the areas of youth development, training, academics and business to establish a unique curriculum that combines business acumen, collaborative communications and social consciousness focused on developing future leaders in China. Through the "Youth Leadership Development Program," students will build their skills and also have mentorship opportunities with Starbucks senior leaders. After participating in the program, students can choose to apply for training courses under the Starbucks China University or corporate internship opportunities with Starbucks in China. The program will reach 1,500 university students across China, from both urban and rural areas and those with disadvantaged backgrounds, over the three years.

"We are pleased to expand our partnership with the Starbucks Foundation to continue to foster young leaders in China who have demonstrated a passion and commitment to serving the society around them," said Mr. Jing Dunquan, vice-chairman, China Soong Ching Ling Foundation. "The investment from the Starbucks Foundation will directly develop locally-relevant education and mentorship programs for university students to build leadership skills in communities across China."

Since 2006, the Starbucks Foundation and China Soong Ching Ling Foundation have partnered to address relevant needs across China. From providing 3,000 rural teachers with innovative teaching methods, providing 1,200 aspiring teachers with college scholarships and supporting over 900 environmental conservation projects by university students, the two organizations look forward to continuing their collaboration to positively impact communities. Celebrating New Opportunities for Partner Growth Earlier this week, Schultz also joined more than 1,200 Starbucks partners and members of their family in the South China region at the Starbucks China Partner Family Forum in Guangzhou. This first-of-its-kind partner engagement event in the city was first introduced by Starbucks in 2012 in China as part of a series of new initiatives aimed at further differentiating the company as the employer of choice in the market. Themed "Inspiring and Celebrating Love, Humanity and Opportunity," the event highlighted Starbucks commitment to build one of the world's most trusted, admired and enduring brands, while investing in the long-term development and career growth of its partners.

"As Starbucks continues to grow in China, our partners will have unprecedented opportunities to build long-term careers within the company," said Belinda Wong, president, Starbucks China. "Through unique initiatives such as the Starbucks China University, we will continue to make investments in our partners to help them achieve their fullest potential and realize their career goals."

Since establishing Starbucks China University in November 2012, the company has provided 725,000 training hours to nearly 14,000 partners. On track to Operate 1,500 Stores by 2015 The China market has been key to Starbucks international expansion efforts since the opening of its first store in Beijing in 1999. In fiscal 2013, Starbucks opened more than 300 stores and delivered the unique Starbucks Experience to customers in 10 new cities across China. Today, Starbucks operates more than 1,200 stores across 68 cities, and China is on track to become the company's largest market outside of the U.S. by the end of 2014. Looking ahead, Starbucks expects to reach 1,500 stores by 2015, and since 2011, has created 14,000 new job opportunities.

Keywords for this news article include: Asia, China, Investment and Finance, Starbucks Coffee Company.

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Source: China Weekly News

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