"This is probably the most diverse group of entertainment we've had here," marketing director
With 25 acts ranging from country to classical to
"We want to make sure we have opportuities for every interest," she said. "That's what we're all about. We want to reach people who have never been out here."
Bringing in such acts as The Olate Dogs or the Holiday Ice Spectacular are somewhat beyond the organizers' experience. Stober acknowleged that while they are taking some risks in bringing in new talent, the risks will also have their rewards.
"We are taking a risk in trying to reach out to new audience types," she said. "We know that if we had chose a certain type of format, we could pack the house, but your mission isn't fulfilled unless you're reaching out to everyone with the performing arts That's why the risk is worth it."
"We definitely have a full plate this year," he said. "We've got everything from kids' shows to adult contemporary to country to jazz and
Since opening its doors in 2007, Niswonger has experienced tremendous growth as it has brought various musical acts, theatre and educational lectures to
"We have a mailing list of 16,000 people right now, but we still run into pockets of people who have never been here," he said. "So that shows there is still a lot of potential for growth."
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