News Column

NCR solutions to radically change Middle East customer experience

June 11, 2014

NCR Corporation, global transaction technology leader, claimed that its latest solutions will radically change the way Middle East customers bank, shop and travel.

The US-based computer hardware, software and electronics company enables more than 485 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business, according to top officials of the company.

The company on Tuesday showcased its suite of innovative omni-channel technologies at the 'NCR Omni-Channel Consumer Experience Forum' for the banking, retail and travel industry in the Asia, Middle East and Africa (AMEA) region.

NCR will concentrate on strengthening its leadership position in the Middle East. We will continue to invest in the Middle East, which has witnessed a huge leap in helping the development of banks over the past decade," Habib Hanna, managing director for South Gulf and Pakistan region, told reporters at a news conference in Dubai.

"We are encouraged to see banks and retail organisations in the region using technology that makes interaction with their customers more meaningful. It is therefore an excellent opportunity for us to support this positive trend by introducing innovative technologies that can dramatically change customers' experience," Hanna said.

NCR, which is the largest ATM manufacturer, enjoys nearly 80 per cent market share of installed ATMs in the UAE and 44 per cent in the Middle East.

It is estimated that by 2018 the installed base of ATMs in the UAE will reach 8,050 up 73 per cent compared as at 2012. The Middle East region is one of the world's smallest, yet fastest growing tourist hubs. It promises to be an attractive and lucrative market for travel destinations around the world and is predicted to have between 37 and 40 million outbound travellers by 2030.

For meeting the needs of travellers, NCR is demonstrating self-service check-in solutions as well as dynamic mobile boarding passes to cut wait times and deliver right-time, right-place offers. NCR is also showcasing its award-winning Wayfinding Solution, an interactive, self-service navigation system that helps people find their destination, drives revenue through advertising and the location of shops, restaurants and services, and reduces demands on staff by encouraging self-service.

NCR innovative omni-channel platforms provide more choice, greater control, and increased flexibility to its customers to improve service, cut costs and drive sales, said Brian Bailey, vice president, strategy and marketing, NCR Financial Services.

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Source: Khaleej Times (United Arab Emirates)

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