News Column

Lytx Data Highlights 3 Dangerous Driving Activities

June 12, 2014

Data from Lytx revealed that eating or drinking while driving is nearly as dangerous as any cell phone distraction, handheld or hands- free, and greatly increases a driver's risk of being in or causing a collision.

"I see people eating while driving almost every day. What we've learned is that this type of distraction is nearly as dangerous as talking or texting on your phone," said Del Lisk, vice president of Safety Services for Lytx. "We know that distracted driving is a significant factor in vehicle collisions, and our predictive analytics show that distractions such as eating and drinking or smartphones and tablets are among the leading causes of collisions. Everyone should think about that the next time they are unwrapping a burrito on the freeway. Getting into a collision and potentially causing serious injury simply isn't worth it."

According to a release, Lytx's data found that:

-Drivers with food or drink distractions are 3.6 times more likely to be involved in a collision than drivers who do not eat and drink while driving.

-Drivers using a hands-free device are 4.6 times more likely to be involved in a collision than drivers who did not use their hands- free device.

-Drivers with smartphone or tablet distraction are 4.7 times more likely to be involved in a collision than drivers who did not use their cellular handheld device.

More information and complete details:

www.lytx.com

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Source: Travel & Leisure Close - Up


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