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KEMP Delivers SDN Adaptive Load Balancing as part of HP Networking SDN Ecosystem; Leveraging HP VAN Controller delivers improved forwarding decisions and enhanced Quality of Experience for application deployments

June 11, 2014

KEMP Technologies has announced that its full featured Virtual LoadMaster(TM) ADC now provides Layer 2 to Layer 7 load balancing with SDN Adaptive technology through the HP VAN (Virtual Application Networks) Controller. This allows customers to build application environments that truly benefit from Software Defined Networking (SDN).

Application delivery controllers continue to play a critical role in flexible and optimised application network deployments. As SDN adoption continues, customers are demanding innovative and practical solutions that combine the value that SDN brings to L2 with L4-7 network functions such as ADC (Application Delivery Controller), WAF (Web Application Firewall) and WOC (WAN Optimisation Controller).

Driving further innovation through ADC scalability, KEMP SDN Adaptive Load Balancing Application allows Virtual LoadMasters to 'pull' circuit information related to network congestion across the NBI (northbound interface) within the SDN controller so that it can make better application load balancing decisions through intelligent algorithm aggregation. The tangible benefits to customers and partners will include:

- Increased application visibility

- Improved Layer 2 traffic steering capabilities

- Enablement for true ADC and SDN integration

"KEMP Technologies is focused on providing dynamic application delivery value throughout the HP ecosystem," said Peter Melerud, EVP Product Management, KEMP Technologies. "Working with the HP Virtual Application Networks SDN Controller, we are able to enhance our ability to steer traffic based on our own first-to-market SDN Adaptive scheduling methods, combined with the network awareness of the VAN controller."

"HP Virtual Application Networks SDN Controller provides centralised control of a programmable network and dynamically adjusts to evolving business needs," said Michael Zhu, Sr. Director, Global Solutions and Alliances at HP. "The Virtual Application Networks SDN Controller's reliability and rich features empower integrated applications, such as KEMP ADC, to deliver greater network efficiency, advanced security, and rapid application or service delivery within an OpenFlow-compatible SDN environment."

About KEMP Technologies

KEMP Technologies is the leading provider of application-centric load balancer solutions, used by thousands of businesses that consider IT, e-commerce, web and business applications as mission-critical to their long-term success. KEMP helps companies rapidly grow their business by providing 24/7 infrastructure availability, better web performance and secure operations - while streamlining IT costs.

KEMP's LoadMaster products include Layers 2-7 load balancing, SDN integration, content switching, server persistence, SSL offload/acceleration, and application front-end capabilities (caching, compression, intrusion prevention system), plus one full year of product support -- delivering industry-leading price/performance advantages.

The company is headquartered in New York City with significant operations in Limerick, Ireland. For more information, visit, or call +1 646-374-0060+1 646-374-0060.

Press Contact:

Issued on behalf of KEMP Technologies by:

Allie Andrews / Peter Rennison


Tel: + 44 (0)1442 245030+ 44 (0)1442 245030 / email: or SMSAdd to SkypeYou'll need Skype CreditFree via Skype


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Source: M2 PressWIRE

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