New CMS Incorporates Responsive Technologies to Optimize Viewability and Streamline Editorial Workflow
“Building a first rate CMS is essential to creating a personalized and contextual-based experience for our readers and advertisers worldwide,” said
Global Tool for Multimedia Storytelling
Built to support more than 2,000 journalists in 86 countries and the 15 IDG News Service Bureaus in 11 countries, Apollo is a global tool for multimedia storytelling. Features such as modern story management tools and “direct to social” capability ensure IDG’s fast- breaking news stories and analysis get to online and social audiences faster.
Apollo allows editors to easily access content databases, such as specifications on nearly 200,000 hardware products, and seamlessly integrate those assets into their stories. Fully scalable, Apollo is built to handle IDG’s extensive editorial contributor network. Its master taxonomy will keep things constant across brands, languages and countries.
Optimizes for Viewability
Given viewability is now a key component of digital advertising spend, IDG optimized its CMS for viewability. Apollo is also built to effectively handle the rapid expansion of user-generated content across IDG sites worldwide. With Apollo, IDG delivers a highly engaged audience that can be served content on any platform across multiple types of media.
Built For Explosive Growth in Digital Video
Reflecting IDG’s commitment to the fast moving digital video market, Apollo allows editors to easily integrate global video assets into their stories. IDG delivers over 100 million video streams per month, so Apollo ensures digital video advertising campaigns can scale globally.
"Around seven percent of IDG Communications’ U.S. revenue is currently derived from video," said Friedenberg. "We're seeing over 50% percent year over year growth in video so Apollo is optimized to serve one of our fastest-growing businesses."
IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld®, Macworld®, Network World®, PCWorld®, TechHive® and Techworld®. IDG’s media network features 460 websites, 200 mobile apps and 180 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 570 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
Additional information about IDG is available at http://www.idg.com.
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