News Column

Singapore : The New Paper launches smartphone apps ahead of World Cup

June 10, 2014



Readers will be able to get their daily dose of The New Paper (TNP) on their smartphones from Tuesday, June 10, ahead of the start of the 2014 World Cup.

The new apps, which will be available for Android and iPhone smartphones, will start by going big on the World Cup. Soccer fans can follow the games on an updated "Football Kaki Live" on the TNP apps. They can also read The New Paper's daily analyses and commentaries, and catch TNP correspondents live from Brazil.

Aside from the soccer coverage, the apps will feature the mix of sports, entertainment and human interest content that the leading tabloid has become known for since its launch 25 years ago.

TNP also promises to be a guide to the most interesting and engaging news of the day by curating the best of what's available from around the world. In keeping with the paper's DNA, there will be some fun interactive fun elements, too.

Here's a summary of the app's features: FREE CONTENT Top 10: TNP's top pick of the most interesting news online as the day goes by Free Stuff: Updated news (including entertainment, sports and cool multimedia content) from around the world 24/7 Your Stuff: Users can contribute to the news by sharing their views, photos and videos Gamification: Users gain points each time they use the app and redeem prizes using the points

PREMIUM CONTENT (From June 24) Print+: An interactive PDF version of the full daily paper which will be enhanced with multimedia content Native Mobile Edition: The full paper in an easy to read text format

Those who download the apps between June 10 and June 23 will enjoy free access to the premium content till June 23, including the digital version of the newspaper. After that, only subscribers will have access to premium content. The price for premium access will be made known before June 23.

The iOS app for the iPhone can be downloaded from its App Store while Android users can find it in the Google Play Store.

Dominic Nathan, Editor of The New Paper, said: "This is a new and exciting phase of our development that allows us to reach readers through their smartphones - the device of choice of so many of them. And there's no better time to roll out our digital initiative than the World Cup. Soccer fans can look forward to TNP's quality soccer coverage that we're known for, with updates throughout the day."

TNP reader and popular food blogger Jasper Aston Lim said: "It's a move I've been waiting for. Now I have all my favourite contents at my fingertips. I'm really looking forward to getting TNP on my iPhone."

Tan Su-Lin, Deputy Head of SPH's Digital Division, said:"The New Paper apps are a testament of our constant pursuit to stand out with products that excite both our readers as well as our advertising partners.


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Source: TendersInfo (India)