News Column

Is Google Acquiring a Music Streaming Service?

June 10, 2014

By Nigel Chew

Perhaps in response to Apple's acquisition of Beats, Google is apparently in the works of buying the popular free music streaming and recommendation service Songza. Having been around since 2007, Songza has built up over 5.5 million active users. Larry Page himself will apparently lead the talks to acquire Songza for $USD15 million (RM 45 million).

If you have not heard of them, Songza sets itself apart by offering up curated playlists based on your current activity. No algorithms are at work here. Instead, music experts create these for specific occasions. $USD15 million does seem pretty cheap for a music streaming service, when you consider the fact that Apple paid a cool $USD3 billion (RM 9 bilion) for their acquisition. Furthemore, it also pales in comparison to companies like Spotify, which is valued at $USD4 billion (RM 12 billion).

Songza is available on iOS, Android, Windows Phone, Windows 8, BlackBerry, Sonos and a web application.

Original headline: Google to acquire their own music streaming service

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