BSKYB has unveiled its seventh sports channel, dedicated to European football for next season, but the move got a tepid response from investors.
Analysts said the channel, along with a new promotion for two years of free broadband for those who receive it, was a sign of the pressure Sky was under following BT winning exclusive Champions League TV rights from 2015.
"We regard the aggressive broadband offer as confirmation that Sky is upping the ante against a resurgent BT," said Berenberg analyst
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