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United Arab Emirates : Commercial Bank of Dubai launches Ask Sara virtual assistant

June 1, 2014



Creative Virtual, a leader in customer experience self-service solutions for global enterprises declared the launch of its new virtual assistant implementation powered by Creative Virtual's V-Person technology for Commercial Bank of Dubai.

Commercial Bank of Dubai offers personal and corporate banking services within the United Arab Emirates. They pride themselves in being a progressive and modern banking institution, and chosen Creative Virtual's innovative technology to comprise as part of their new website.

Frans Jan Burkens, Deputy General Manager, Personal Banking Group, Commercial Bank of Dubai said, "One goal for the launch of our new online banking portal was to provide our customers with an innovative and personalised experience . "Our Virtual Banking Assistant Sara gives us a means to engage conversationally with website visitors and guide customers through processes step-by-step around the clock. We selected Creative Virtual as our vendor of choice because their sophisticated and flexible natural language technology allows us to offer a seamless, integrated experience across devices and channels."

Commercial Bank of Dubai formally introduced their new online banking portal, counting virtual assistant Sara, on 20 March 2014. The website is mobile enabled and, besides being available on the public website, the virtual assistant is also located within the secure log-in area where she can assist customers with tasks such as form completion. The V-Person is integrated with live chat and seamlessly escalates users needing further assistance to a live agent. The animated avatar creates a fun experience for users through interactions such as waving and tapping on the screen after a period of inactivity and, when used after hours, appearing in a darkened office.

Chris Ezekiel, Founder & CEO of Creative Virtual said, "Innovation is at the heart of our technology and company culture at Creative Virtual, and it is exciting for us to be working with Commercial Bank of Dubai as they share that vision as well. Sara has been a joint effort for our UK and Netherlands teams, and is already receiving positive reviews from users and creating a buzz in the media . "With V-Person technology, organisations are able to deliver consistent, personalised and convenient engagements throughout the customer journey in a way not possible with more traditional approaches to the customer experience."

Future plans for "Ask Sara" comprise the development of an Arabic version as well as further integrations to offer an even more personalised user experience. Commercial Bank of Dubai's V-Person can be accessed through the red Virtual Assistant tab on the right side of their website as well as on a mobile device.


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Source: TendersInfo (India)


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