JUST days after revealing its
Last year the technology giant's chief executive committed Apple to entering a new "product category" in 2014, and in April promised that Apple is "closer than it's ever been" to releasing another revolutionary product to follow in the footsteps of the iPhone and iPad.
Tonight at Apple's Worldwide Developers Conference Cook will likely refrain from any revolutionary hardware announcements, at what is traditionally a software-focused event.
So what we will see in
But as Apple races towards the halfway point of 2014, the stakes couldn't be higher for Cook. Apple's share price has risen 22 per cent since April, reaching heights last seen in
Apple's iPhone division saw its revenue from handset sales rise just six per cent during the first quarter, down from 28 per cent growth during the same period in 2013, as the company is increasingly looking to
"Later this year, we've got the best product pipeline that I've seen in my 25 years at Apple," Apple senior vice president of software and services
That's a bold claim from a company that has launched a string of game changing and revolutionary products over the past few years.
While we probably won't see this product pipeline revealed tonight, with just seven months left in 2014, all eyes will be fixed on Cook.
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