Speaking to Khaleej Times in an exclusive interview,
"For over 20 years,
The company offers a suite of comprehensive retail management solutions designed to fit any type of business model from any location in the world. Its software offers a complete point of sale, customer management, store operations, inventory management and back office functionality with in-depth reporting and analytics that allow for a variety of deployment methods, near real-time communications across the enterprise, and endless customisation and tailoring.
"Our market-first Mobile 2.0 solutions combine world-class retail software features with today's technology demands to guarantee retailers unmatched flexibility and control over the retail and customer experience, while providing full functionality across mobile and desktop devices," Lemos said.
Speaking on the factors that influenced the decision to open an office in the
"What we found was that our retail customers are acquiring brands, leveraging brand licencing, and otherwise expanding aggressively throughout the region as a result of the retail boom, while the necessary support infrastructure in the region was not yet robust enough to match the rapid growth of some the region's more progressive retailers," Lemos revealed. "We saw the need for dedicated and localised support, with an intimate understanding and knowledge of local market needs, as well as the specifics of the region's unique shopping culture and way of life."
Highlighting the evolving retail segment in the region, Lemos noted that new market development is a common goal for Middle Eastern retailers. The retail landscape is ripe with expansion opportunities and favorable demographics. Regional development is currently being pioneered by some of the region's most prominent brands including Al-Futtaim, Landmark,
"It is important to consider however, that market development alone will not define retail success over the long term," cautioned Lemos. "In what looks to be highly competitive retail environments, brands that invest in providing superior customer experiences will steer the market. Providing superior customer experiences requires a commitment to effective innovation."
He added: "This innovation will be a primary catalyst for retail growth, and brands willing to take leadership in this area will be the most competitive over time. In addition to optimising experiences, effective innovation also encourages adopting more efficient operations and procedures, positioning retailers to add value in two directions at once by streamlining costs and improving customer loyalty simultaneously."
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