News Column

Google Shifts Europe Strategy

June 1, 2014

By TOBY STERLING, The Associated Press

google, europe

AMSTERDAM - As Google bowed to a European court ruling to consider users' claims to remove embarrassing search results, the company took the first step toward preventing any more such punishing decisions - acknowledging it has an image problem in Europe.

The company was stunned in May when a court said it would have to accept Europeans' "right to be forgotten" online and field requests to delete links to personal information in search results. It opened the doors to such applications Friday and took the opportunity to offer a new, humbler message to European authorities.

"I wish we'd been more involved in a real debate in Europe," Google CEO Larry Page said in remarks published by the Financial Times on Friday. "That's one of the things we've taken from this, that we're starting the process of really going and talking to people."

Some would say Page's realization comes not a moment too soon.

The company, which since its early days has put a premium on keeping a positive image, has taken a beating in Europe in recent months. Its public relations machine seemed to run completely off the rails in May, when the European Court of Justice enshrined the "right to be forgotten" - a concept Google had said amounted to censorship and which it had fought to undermine.

Reasons for the company's fall from favor include products such as Google Glass that raise privacy concerns, as well as ripple effects from recent revelations about U.S. government spy programs.

CEO Page told the FT the company is "trying now to be more European" and will think about privacy in "a more European context."

(c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

Original headline: Google shifts Europe strategy

Source: Telegraph-Herald (Dubuque, IA)

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