In trademark style, Apple has remained mum about what it will unveil at the keynote presentation opening a sold-out
As is usually the case leading up to Apple events, rumours about what the
Public comments by Apple chief executive
"I think we will see bells and whistles from the developer perspective, but otherwise a low-key event," Gartner analyst
Software features that Apple might crow about could include a mobile payments platform to challenge Google Wallet on Android smartphones, according to analysts.
Apple might also expand Passbook capabilities for storing and using digital airline tickets, movie passes and gift cards to include health-related information in a move that could tie to an 'iWatch'.
"While we might see some interesting extensions of iPhone, I am skeptical we are going to see anything groundbreaking," Forrester analyst
"Think of this as their event for evolving the existing things they have — new software but no important new hardware."
Apple could upgrade its line of Macintosh computers while it touts the next generation operating system. The company has consistently preferred to spotlight big new products at stand-alone events surrounded by ample buzz.
The keynote speech, which will be webcast, is likely to include cameo appearances by music industry legend
Apple's biggest-ever acquisition includes the maker of high-end audio equipment and a streaming music service, but more importantly, the talent of Beats brains Dr Dre and Iovine.
Other analysts see more harmony in the deal for Apple, a pioneer in digital music that appears to have been overtaken by the successful models of streaming services.
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