News Column

Wanted: Emerging Hispanic Leaders

May 9, 2014

Staff Reports --

Coors seeks nominations for its 2014 Lideres program (MillerCoors/Lideres)
Coors seeks nominations for its 2014 Lideres program (MillerCoors/Lideres)

Coors Light is calling for nominations for its national Líderes program to empower up-and-coming Hispanic leaders, MillerCoors announced Thursday.

Twelve finalists will be chosen to participate in the 2014 Coors Light Líderes program and will be announced during Hispanic Heritage Month (Sept. 15- Oct.15), when the public will have the opportunity to vote for the 2014 Líder of the Year.

The winner will receive a $25,000 grant to develop a leadership project benefiting Hispanics in his or her community.

"We are eager to kick off our 2014 program and learn about Latino leaders across the country who are passionate about bettering their communities," Alberto Senior, community commerce and partnerships manager for MillerCoors, said in a news release.

The general public can nominate a candidate at until June 5. The nominee must be of Hispanic descent, between 21 and 39 years old and associated with a 501(c)(3) nonprofit as staff or volunteer.

Nominees need to be recognized by a local organization, media outlet or other public community support and demonstrate noteworthy improvement in the lives of individuals, communities and organizations in the Hispanic community. They must also participate in initiatives that involve leadership development, environmental stewardship, economic development, alcohol responsibility, education or mentoring within their nonprofit, according to the release.

Nominees can't have any history of alcohol-related incidents, such as driving while intoxicated.

Nonprofits and the public can nominate a leader, but the nonprofit that the nominee is affiliated with must approve the nomination.

The nonprofit must be a 501c3 organization that specifically benefits the Hispanic community, align with Coors Light corporate social responsibility commitments and agree to work with Coors Light, according to the release.

The grant must be used to fund a Coors Light-approved community project to benefit the Hispanic community, and can't be related to advocacy issues or serve individuals younger than 21 years of age.

Source: (c) 2014. All rights reserved.

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