Roughly 75% of American adult consumers (more than 170 million) now have a debit card, up almost fourteen percentage points in five years, according to Debit Cards in the U.S., 5th Edition, a report by Packaged Facts.
The report reveals that roughly 52% of U.S. adults are engaged debit card users--those who have used a branded (Visa or
Between 2008-2010, debit card usage jumped by eight percentage points, which Packaged Facts attributes to two factors. First, consumers susceptible to credit tightening and credit card account closings sought cards they could more readily obtain. And second, more consumers became attracted to debit cards as a way to police spending in an environment where saving money and cutting spending gained significance.
In more recent years, Packaged Facts points to a healthier economy and successful debit card marketing strategies as the primary drivers of growth in debit card usage. This growth has continued even though programs that reward debit card use are becoming increasingly rare, which suggests that while perks for usage are nice, the debit card has moved into a stage where usage is so permeated and expected, that incentives for use are not needed as much.
For more information on Debit Cards in the U.S., 5th Edition, please visit http://www.MarketResearch.com or http://www.packagedfacts.com/redirect.asp?progid=86052&productid=7546450.
About Packaged Facts – Packaged Facts, a division of
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