The company, which provides companies with advertising for use with online videos, said it had bought LYFE Mobile for cash, though it didn't say how much.
"At blinkx our growth strategy is focused on three key areas - video, mobile and programmatic, which we feel represent the future of digital advertising," said
"The acquisition enables us to fill a critical gap in our product portfolio, which would have otherwise taken years to build. While the transaction will not have a material impact on revenue in the near term, and is currently loss making, it represents our first foray as a company into the demand side of the programmatic ecosystem," he added.
"In order to achieve company goals for scale, scope and reach across multiple advertising channels, we are taking steps to reallocate resources to emerging channels, including mobile and connected TV. We expect this shift to incur a marginal incremental operating cost," it said in its outlook statement.
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