When mobile software maker Phunware raised
On Tuesday, Phunware followed through, buying
Phunware develops custom mobile applications for major entertainment, sports and media firms including
Phunware received the latest round of funding from investors including
Since launching in 2006, Digby has helped major retailers such as
Two years ago, it expanded its smartphone technology to help retailers connect with customers who are shopping inside the store. Localpoint, a location-based mobile platform, lets users check in when they enter a store, allowing the retailer to make special offers or other promotions while they have a captive audience.
Retailers can also reach customers when they're driving near their store and send them special offers to try to sure them in.
Digby, which has about 60 employees, raised about
Knitowski called Digby "a pioneer in the mobile commerce and location-based marketing software market," and said his company was "thrilled to add their team and platform to the expanding Phunware ecosystem."
Phunware plans to integrate Digby's software into its own location-based services offering.
Last year, Phunware acquired
At the time of the acquisition, Knitowski said two-thirds of mobile apps are downloaded for free, which means companies are looking for ways to generate revenue through advertising.
Market research firm eMarketer estimates that mobile ad spending will grow to
(c)2014 Austin American-Statesman, Texas
Visit Austin American-Statesman, Texas at www.statesman.com
Distributed by MCT Information Services