News Column


May 4, 2014

Sony has introduced a new professional looking DSLR­style Cyber­shot camera, the DSC­ HX400V, with 50x Optical Zoom and on­ board GPS and Wi­Fi.

The DSC­HX400V's clear image zoom offers high quality frame­filling 100x close­ups of wildlife or distant landmarks, while its Optical SteadyShot and Intelligent Active Mode produce sharp and blur free full HD videos. With GPS and Wi­Fi onboard, users can now retrace their travels with map views on a PC and send photos and videos directly to smartphones, tablets or other devices.

Thanks to the premium­quality ZEISS Vario­Sonnar T lens, high­resolution back­illuminated Exmor R CMOS sensor with 20.4 effective megapixels and new BIONZ X processor, pictures are reproduced in rich, vivid detail. Shared with the Cyber­shot RX10 and full­frame a7, the powerful detail reproduction technology and area­specific noise reduc­tion ensures cleaner and more natural images in high quality colours, contrast and textures, even in dim light.

Featuring a DSLR­style body, the compact DSC­ HX400V has a manual ring for smooth adjustment of zoom/focus, a switch for selecting Manual Focus and DMF modes, a jog dial, custom buttons, and memory for favourite settings. With full P/A/S/M controls, users have a range of exposure options to create pictures and Full HD movies.

Framing and focusing is enabled through the high­con­trast electronic viewfinder that offers a crisp, bright view of the subject. Alternatively, users can compose and view shots on the 7.5cm (3.0­type) Xtra Fine LCD that tilts for a more comfortable view with the cam­era held high or low.

On­board Wi­Fi lets users send photos and videos straight to a smartphone or tablet, while NFC connects effortlessly with compatible mobile devices at a single touch. Users can even use their phone as a handy remote controller: perfect for group photos when they want to be in the photo.

After shooting, the camera can be connected to a 4K TV to experience a new world of photo realism on the big screen. Additionally, with GPS on board, the camera enables users to easily retrace their travels with map views on their PC, documenting exactly where all the photos and videos were taken.

The new Cyber­shot DSC­HX400V is currently available at all Jumbo showrooms and select authorised dealers in Oman.

For more stories covering the world of technology, please see HispanicBusiness' Tech Channel

Source: Week, The (Oman)

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